1st Edition

Emerging Business Trends and Management Practices Lessons from the Pandemic

Edited By Himanshu Rai, Mubashir Majid Baba, Mansi Babbar Copyright 2023
    466 Pages 17 Color & 40 B/W Illustrations
    by Apple Academic Press

    466 Pages 17 Color & 40 B/W Illustrations
    by Apple Academic Press

    This book explores the dramatic changes that have occurred in the business environment due in part to the phenomenal impact on societies and economies around the globe that resulted from the COVID-19 pandemic. It presents emerging trends, strategies, management practices, opportunities, and challenges faced by business leaders, managers, and administrators. The volume touches on myriad issues, including the effects of lockdowns and restrictions, psychosocial effects of COVID-19 in the workplace, maintaining work-life balance, entrepreneurship during the pandemic, supply chain management, new communication and management strategies, consumer behavior, Zoom fatigue, changes in the health insurance industry, and more.

    The topics and concepts addressed in on the impact of pandemic will provide insight for academicians, entrepreneurs, and those in business, marketing, and psychology.

    1. Research in Zimbabwe during COVID-19 Lockdowns and Restrictions: Experiences, Challenges, and Mitigating Strategies

    Stanley Murairwa

    2. Challenges of Women Entrepreneurs’ Pre- and During-COVID-19: Recommendations for the New Normal Using DEMATEL Approach

    Adenike Aderonke Moradeyo, Isaiah Adisa, and Ngozi Chikere

    3. Evaluating Consumer Behavior for Wine during Pandemic and Its Implications for Marketers

    Omvir Gautam, Dheeraj Nim, Pooja Agrawal, and Jayashree Vispute

    4. Diagnosing the Psychosocial Effects of COVID-19 Among the Working Population

    A. Mansurali and R. Deepa

    5. Psychosocial Impact of Crisis on Employees and Managers During the Pandemic Crisis: A Global Insight on Building a Sustainable Emotional Culture

    Nitu Ghosh, Ramya U., and Shakti Chaturvedi

    6. Understanding the Role of Remote Work Arrangements on Employee Knowledge-Hiding Behavior

    Suman Choudhary and Kirti Mishra

    7. Pandemic Problems: COVID-19 and Firm Performance in India

    Nufazil Altaf

    8. Trends in Consumer Behavior Induced by COVID-19: Insights from India

    Suddhachit Mitra

    9. The Phenomena of Liquor Sales during the COVID Pandemic in India

    Sameer Kulkarni

    10. Management of Psychosocial Risks at Workplaces Amid the COVID-19 Pandemic

    Sheikh Sajid Mohammad, Sabiya Mufti, and Nazir Ahmad Nazir

    11. Influencer Marketing during COVID-19: A Narrative Review

    Manisha Arora

    12. Study on the Relationship between Fear of COVID-19 and Psychological Distress: Sense of Coherence as a Mediator

    Sumathi G. N. and Elavarasi G. N.

    13. ISM Modeling of the Factors Impacting Growth of Women Entrepreneurship during COVID-19

    Komal Kapoor and Alpana Agarwal

    14. A Paradigm Shift in the Indian Health Insurance Industry during the COVID-19 Pandemic

    Ruchi Gupta and Shikha Jalota

    15. Ensuring Undisrupted SCM in the Pandemic Through Collaborative Partnership

    Sephalika Sagar

    16. The Shadow of "Zoom Fatigue" in Academia during the COVID-19 Pandemic

    Zainab Musheer and Mohd Ziaul Haq Rafaqi

    17. Work-Life Balance of Academicians during the Pandemic

    Bhavna Sharma and Shalini Singh

    18. Communication and Management Strategies during the COVID Crisis: An Indian Perspective

    Muthareen Ali

    19. Challenges and Strategies in Managing Employees’ Work Life Balance during COVID-19

    Pooja Agrawal, Priyanka Chopra, and Omvir Gautam

    20. Revamping Economic Priorities during the Pandemic COVID-19 Outbreak: A Perspective on Food and Employment

    Shekhar, Surendra Meher, and Parul Verma


    Himanshu Rai, PhD, is the Director of the Indian Institute of Management (IIM), Indore, India. He is the Dean at MISB Bocconi (India Campus of Bocconi, Milan) and Professor at the SDA Bocconi School of Management, Milan, Italy.The author of many books and research articles, he also worked eight years at Tata Steel, India, where he played a pivotal role in developing quality systems and communication policy. Prof. Rai has trained over 20,000 professionals, both in the private sector as well as in government. He provides strategic consultancy to the Government of India in areas of restructuring, strategic HR management, and employee development. An expert in interpersonal negotiation, he conducts training programs and workshops for executives as well as bureaucrats around the world.

    Mubashir Majid Baba, PhD, is a faculty member at the Department of Management Studies at the University of Kashmir, Jammu and Kashmir, India. Dr. Baba has two books to his credit and has published papers in national and international journals and has also presented papers at international conferences. He is also a columnist for various newspapers, writing on topics in business management.

    Mansi Babbar is Assistant Professor at the University of Delhi, India. She has authored books and published papers in international journals and has presented her research at national and international conferences. Her writings on critical issues in national newspapers and magazines. She was also invited as evaluator and coordinator by the Government of India for national-level events.