1st Edition

Emerging Market Multinationals in Sub-Saharan Africa A Legitimacy Perspective

Edited By Aleksandra Wąsowska Copyright 2025
128 Pages 4 B/W Illustrations
by Routledge

128 Pages 4 B/W Illustrations
by Routledge

128 Pages 4 B/W Illustrations
by Routledge

The successful entry and survival of multinational enterprises (MNEs) in foreign markets largely depend on how governments and other stakeholders perceive their legitimacy. How do emerging market MNEs legitimise their operations in distant markets? What legitimacy threats must they overcome? This book explores these questions by examining MNEs from three BRIC economies (Brazil, India, China) and... Read more

Introduction

1. The legitimacy of MNEs as a problem, a solution, and a challenge

Krzysztof Obłój

2. Gaining ground: Chinese Firms’ Quest for Legitimacy in Africa

Dominik Kopiński

3. Legitimacy in the Global South: Brazil’s Multinationals in Sub-Saharan Africa

Pedro Trus Mendes, Aleksandra Wąsowska

4. History matters: Legitimisation strategies of Indian Multinationals in Sub-Saharan Africa

Małgorzata Kuczara, Mukesh Shankar Bharti

5. Legitimising strategies of infant multinationals: Polish firms in Sub-Saharan Africa.

Dominik Kopiński, Krzysztof Obłój, Aleksandra Wąsowska

Concluding remarks

Biography

Aleksandra Wąsowska is Professor of International Management at the Faculty of Management, University of Warsaw, where she heads the Department of Strategy and Leadership. Her research interests include strategies of emerging market MNEs and psychological determinants of entrepreneurship (including international entrepreneurship). She was a visiting academic at the University of Oxford, conducting the project “The Communist Legacy and International Business”. She has authored and co-authored numerous journal articles published in Business History, Management International Review, Journal of Organizational Change Management, Baltic Journal of Management, European Journal of International Management, and Journal of East European Management Studies, as well as book chapters edited by Routledge, Palgrave, and Emerald. She is a member of EIBA.