Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction.
This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.
"…the research is solid and useful to scholars… Summing Up: Recommended"
- D. Caristi, Ball State University in CHOICE
Introduction: Inquiring Emerging Media through Dynamic and Theoretical Lenses
Part I. Adoption and Use of Emerging Media
Chapter 1. Podcast Adoption and Use: Impact of Diminishing Variation of Technology Advantage
Xigen Li and Li Zeng
Chapter 2. Getting News from Mobile Phones: Innovativeness vs. Personal Initiative in Second-level Adoption
Chapter 3. Media Dependencyin the Digital Age: Effects of Perceived Channel Efficiency and Motivation and Orientation of Information Seeking
Part II. Online Involvement and Information Exchange
Chapter 4. Openness, Activeness and Diversity of Information Exchange in the Context of Online Social Networks
Xigen Li, Yang Liu and Mike Yao
Chapter 5. Legal and Extra-Legal Factors in Deterring Online Copyright Infringement
Xigen Li and Nico Nergadze
Chapter 6. Willingness to Contribute Information to Online Communities: Personal and Social Influences
Chapter 7. Third-person Effect, Optimistic Bias and Sufficiency Resource in Internet Use
Part III. Online Expression and Social Interaction
Chapter 8. What Motivate Online Disagreement Expression?: The Influence of Self-Efficacy, Mastery Experience, Vicarious Experience, and Verbal Persuasion
Xudong Liu and Xigen Li
Chapter 9. Disagreement Expression and Reasoned Opinions in Two U.S. Online Newspaper Forums,
Xudong Liu and Xigen Li
Chapter 10. Participatory Expressions in Blogs and Microblogs: An Analysis of Bloggers’ Structural Adaption in Two Chinese News Portals
Chapter 11. Are People More Willing to Express Minority Views on The Internet Than in Offline Public Settings?
Chapter 12. Contextual and Normative Influence on Willingness to Express Minority Views in Online and Offline Settings