1st Edition

Emerging Perspectives in Health Communication Meaning, Culture, and Power

By Heather Zoller, Mohan J. Dutta Copyright 2008
    496 Pages
    by Routledge

    496 Pages
    by Routledge

    This volume provides the theoretical, methodological, and praxis-driven issues in research on interpretive, critical, and cultural approaches to health communication. It includes an international collection of contributors, and highlights non-traditional (non-Western) perspectives on health communication.

    Part I: Overview of Interpretive, Critical and Cultural Approaches to Health Communication

    Mohan J. Dutta and Heather M. Zoller

    Chapter 1: Theoretical and methodological issues

    Part II. Popular Discourse and Constructions of Health and HEALING

    Mohan J. Dutta and Heather M. Zoller


    Cecilia Bosticco and Teresa L. Thompson:

    Chapter 2: Let Me Tell You a Story: Narratives and Narration in Health and Illness

    Emily T. Cripe:

    Chapter 3: Supporting Breastfeeding (?): Nursing Mothers’ Resistance to and Accommodation of Medical and Social Discourses

    Patricia Geist-Martin, Barbara Sharf, and Natalie Jeha:

    Chapter 4: "Communicating Healing Holistically"

    Deborah Lupton:

    Chapter 5: 'You Feel so Responsible: Australian Mothers’ Concepts and Experiences Related to Promoting the Health and Development of Their Young Children

    Srinivas R. Melkote, Pradeep Krishnatray, and Sangeeta Krishnatray:

    Chapter 6: Destigmatizing Leprosy: Implications for Communication Theory and Practice

    Part III. Culturally Based Health Promotion

    Mohan J. Dutta and Heather M. Zoller


    Susan Auger and Mary E. DeCoster, and Melida Colindres:

    Chapter 7: Teach with Stories: Using Photonovels for Prenatal Education among Latino Women

    Virginia M. McDermott, John G. Oetzel, and Kalvin White:

    Chapter 8: Ethical Paradoxes in Community-Based Participatory Research

    Melinda M. Villagran, Dorothy Collins, and Sara Garcia:

    Chapter 9: Voces de Las Colonias: Dialectical Tensions about Control and Cultural Identification in Latinas’ Communication about Cancer

    Ariana Ochoa Camacho, Gust A. Yep, Prado Y. Gomez, and Elissa Velez:

    Chapter 10: "El Poder y La Fuerza de la Pasión": Towards a Model of HIV/AIDS Education and Service Delivery From the "Bottom-Up"

    Mohan Dutta and Iccha Basnyat

    Chapter 11: Interrogating the Radio Communication Project in Nepal: The Participatory Framing of Colonization

    Part IV. Medical Communication

    Heather M. Zoller and Mohan J. Dutta


    Alexandra Murphy, Eric Eisenberg, Robert Wears, and Shawna J. Perry:

    Chapter 12: Streams of action: Power, Authority, and Deference in Emergency Medicine

    Laura L. Ellingson:

    Chapter 13: Changing Realities and Entrenched Norms in Dialysis: A Case Study of Power, Knowledge, and Communication in Health Care Delivery

    Lynn M. Harter, Karen Deardorff, Pamela Kenniston, Heather Carmack, Elizabeth Rattine-Flaherty:

    Chapter 14: Changing Lanes and Changing Lives: The Shifting Scenes and Continuity of Care of a Mobile Health Clinic

    Ashli Quesinberry Stokes:

    Chapter 15: The Paradox of Pharmaceutical Empowerment: Healthology and Online Health Public Relations

    Part IV. Communication & Health Policy

    Heather M. Zoller and Mohan J. Dutta


    Charles Conrad and Denise Jodlowski:

    Chapter 16: Dealing Drugs on the Border: Power and Policy in Pharmaceutical Reimportation Debates

    Heather Zoller:

    Chapter 17: Technologies of Neoliberal Governmentality: The Discursive Influence of Global Economic Policies on Public Health

    Rebecca DeSouza, Ambar Basu, Induk Kim, Iccha Basnyat, Mohan J. Dutta:

    Chapter 18: The Paradox of "Fair Trade": The Influence of Neoliberal Trade Agreements on Food Security and Health

    Rulon Wood, Damon M. Hall, and Marouf Hasian, Jr.:

    Chapter 19: Globalization, Social Justice Movements, and the Human Genome Diversity Debates


    Heather M. Zoller and Mohan J. Dutta

    Emerging Agendas in Theory, Research, and Practice and the Challenge of Multiple Perspectives


    Heather M. Zoller (Ph.D., Purdue University) is an Associate Professor in the Department of Communication at the University of Cincinnati. Her research in health and organizational communication focuses on the politics of public health, including corporate issue management and occupational health, community organizing/public participation, and health activism.

    Mohan J. Dutta (Ph.D. University of Minnesota) is associate professor of health communication, public relations and mass media and Director of Graduate Studies in the Department of Communication at Purdue University. Professor Dutta is the 2006 Lewis Donohew Outstanding Scholar in Health Communication and has received multiple research and teaching awards for his scholarly contributions. His research in health communication focuses on the culture-centered approach to health communication, politics of resistance in health, subaltern studies and postcolonial theories, and performance-based strategies of social change.

    Emerging Perspectives in Health Communication: Meaning, Culture, and Power is an excellent scholarly text that applies a variety of interpretive, critical, and cultural approaches to community, national, and international health issues. The book is theoretically grounded, applies multiple interpretive approaches, includes research from academic scholars and practitioners, and addresses timely health issues within the context of our global community. The result is a richness and depth of understanding how the interaction of meaning, culture, and power are critical to appreciating the complexities of health communication in the 21st century.

    Eileen Berlin Ray, Cleveland State University

    With this volume Zoller and Dutta make a significant contribution to the increasing centralization of interpretive, critical and cultural perspectives in health communication scholarship. Featuring the work of both established and emerging scholars from several disciplines, the book provides an excellent overview of the richness and variety of the communities, health issues, theories, and methods these scholars engage in their efforts to understand the complexities of the relationships among health, meaning, culture, and power. This book belongs in the library of anyone who has a commitment to challenging the status quo, to embracing culture, and to conducting scholarship differently.

    Leigh Arden Ford, School of Communication, Western Michigan University