1st Edition

Emerging Trends in Design and Arts A Multidisciplinary Approach to Aesthetics, Media and Innovation

352 Pages
by CRC Press

352 Pages
by CRC Press

352 Pages
by CRC Press

This book examines the transformative role of design, art and media in a rapidly changing global landscape. It brings together contemporary perspectives to highlight how creative practices are responding to technological advancements, cultural shifts and evolving modes of communication. The volume presents an in-depth exploration of emerging paradigms across design and artistic disciplines,... Read more

Track 1: Visual Arts, Performing Arts, and Communication Design

Ainuai: Song of the Waves – Memory of Migration Beyond Documentation: Crafting Collaborative Experimental Filmmaking with Art in Action Research (AiAR)
Mocodompis J L, Kumar V, Yuliadi K

Exist and Resist: Art beyond Consumption
Connel D

Guest-Host Relations in Art Residency: Driving Social Transformation in Jatiwangi art Factory
Sujai A A

From Aesthetic Shift to UX Strategy: Understanding Dark Mode in the Evolution of Graphical User Interfaces
Kumar R, Singh O, Agarwal K

Analysing the Inclusion and the Impact of Pop Art in Advertising
Saba N U, Dr  Singh O, Prasad L,  Sham R

Visual Rhetoric and Aesthetics: Communicative Dimensions of Digital Art
Tongaria M, Kumar S, Tiwari G

The Role of Black Pottery in Cultural Storytelling and Community Engagement of Nizamabad, Azamgarh, Uttar Pradesh
Kumar V, Tongaria M, Mocodompis J L

Fashion, Identity and Evil: The Sartorial Politics in Black Swan
Sharma S, Patni G, Geraldine

Visual Aesthetics in Social Media Advertising: A Content Analysis
Sharma V, Rana A, Sharma R, Sahil

Visual Ergonomics of Typeface in Paragraph Text
Gawai N, Desai M, Charwad G, Baldota J, Singhi D

The Impact and Analysis of Red Color in Logo Symbols for Brand Identification
Kaje S

Fostering Cognitive Growth in Children through AI and Performing Arts
Garg R, Singh P, Pandey S

Visual Signs of Faith: A Study of Symbols in the Folk Life of Madhya Pradesh
Kumar A , Kaushik H

Reimagining Early Learning Spaces: A Human-Centered Approach to Preschool Branding and Experience
Belhekar A, Acharya N, Bhattacharjee S

Type That Talks: Unleashing The Power of Hindi Fonts in the Digital Ad Space
Yadav Y, Chaudhary R K

The Role of Government Policies in Shaping Fine Art Education in Maharashtra
Bhosale N, Singh A K

Reviving Mandana: Women-Led Initiatives in Preserving Rajasthan's Folk Art
Gupta A,  Jagati S S

Green Advertising in the Era of Artificial Intelligence: A Sustainable Shift in Marketing in India
Raj R, Sharma J

From Walls to Classrooms: Adapting Kaavi in Art and Design Education in Goa State
Sadashiv G S, Mishra M K

A Study on Traditional Banaras Brocades and their Existence in Contemporary Context: An Analytical Approach Associated with Romanticism
Dharmawardana D A L J, Kaur J

Curatorial Initiatives in India: The Context of the White Cube and Shifting Mediatic Interventions
Singh S, Kumar V

Integrating Artistic Practice and Inquiry: Art in Action Research
Lämmli D

Track 2: Animation, Visual Effects (VFX), Gaming, and AR/VR

Anthropomorphic Characters in Animation: Design, Impact, and Cultural Significance
Vaidya Y A, Chaure B B, Suryawanshi V B

Reimagining Mahapuranic Morals in the Context of Digital Game Design
Chaphekar I,  Manna R, Bhattacharjee S

Animating the Path to Inclusive Education: Advancing Learning Outcomes for Learners with Special Needs
Trivedi N B, Tiwari S

Analysing Stylized Walk Cycles in 2D Animation for Emotional Expression and Comedic Timing
Saipriya S,Nelsonmandela S

The Adaptable 3D Generalist: Bridging Creativity and Technology in the Modern Animation Industry
Pareek P

Track 3: Fashion, Textile, Interior, Jewellery, and Product Design

Exploring the Heritage and Symbolism of Floral Motifs in Traditional Indian Textiles
Soni G, Singh J, Modathi B S, Soni P, Abid S A M

The Integration of AI in Fashion: Innovation Drivers, Industry Challenges, and Future Prospects
Gupta M, Saxena N,  Pareek A,  Doshi R

A Study on the Conjunction of Art, Human Experience & Retail Design
Jain A, Gour D

Sustainability, Gamification and User Retention: A Study on Eco-Conscious Gamification for Better User Engagement
Yadav A, Narzary S, Mishra A

Joineries as Design Initiators: Exploring Furniture Through Exposed Joinery
Somaiya D, Dalwadi K

Generation Z’s Consumer Behaviour Towards Integration of Kosa Silk in Contemporary Fashion Design in Raipur, Chhattisgarh
Gabel H

Product Design of the Food Delivery Packaging: An Exploration of Current Practices, Challenges, and Opportunities for Redesign in India
Singh D, Nath N

Integration of Design, Vision, Technical Precision with Fit, Ease in Design and Men’s Trouser Pattern
Panna R, Arora A

The Mataverse as Sustainability’s Asset and Adversary: A Critical Exploration
Parmar D V, Trivedi N B

Enhancing Digital Experiences: The Impact of UI/UX Design on User Engagement and Business Performance
Kumar D, Singh V

Exploring Digital Fashion Research: Advancements Beyond Communication and Marketing
Mayank R K, Azahruddin, Sharma S, Pandey A K

Reviewing the Impact of Sensorial Experiences in a Chocolate Retail Store
Likhar T, Malkani K

Track 4: Culture, Heritage, Craft, and Technology in Art and Design

Integrating AI Tools with User-Centered Design in Industrial Design Education: A Preliminary Exploration
Sharma A, Dr  Sharma J

Reviving Craft Practices through Design Interventions: A Study on Indian Sustainable Handicrafts
Singh M, Handa S

Goyna Bori of Medinipur: An Insight into the Traditional Culinary Art Form of West Bengal
Das A, Das D

From Woodblock to Codeblock: Digital Pathways for Preserving Sanganeri Craft Heritage
Saxena S, Dhakad M K, Ravana V

Displaced Patterns: Partition, Memory, and the Loss of Ajrakh in Sindhi Identity in India
Samtani S, Raval H

Patterns of Rajasthan: A Journey through Traditions of Turbans in the Costumes
Thakur M J, Dave D

Proposing a Contextual Wayfinding Signage and Navigational System for Adalaj Stepwell
Iyer A, Manna R, Bhattacharjee S

Colouring Culture: Designing an Interactive Temple-Themed Colouring Book with AR/VR for Vernacular Medium Learners
Neekhra T, Narzary S, Agarwal T

Preserving the Whispers of the Past: The Oraon Tribal Folklore 2D Comic Book as a Tool for Cultural Rebirth in Jharkhand
Bhagat D, Narzary S, Lakra A

The Strings of Culture – Dwindling Tradition of Rajasthan
Awasthi S, Soni G, Mehta R

Hybrid Vernacular Architecture for Climate-Resilient Housing in India
Thakur A, Narzary S

Designing with Context: Embedding Heritage and Culture in Design Education through Observational Learning in Ahmedabad
Batra A, Patel M

Guided or Unguided: An Inquiry to Identify Difficulties of Using a Template in a Biomimicry Course
Malkani K, Tiwari S

Augmented Reality for Smart Heritage: Enhancing Visitor Experience at Historical Sites in the Shimla Region, Himachal Pradesh
Rana V, Meena P K, Meena P

Ephemeral Aesthetics and Living Heritage: A Case Study on the Select Festivals of Rajasthan as Dynamic Sites of Art, Design, and Cultural Hybridity
Yadav P

Track 5: Media, Journalism, and Mass Communication

Artificial Intelligence, Media Literacy, and Self-Regulated Learning in Higher Education: A Qualitative Exploration
Adhya D H,  Kumar S

Assessment of Brekete Family Programme on 101 1 FM Abuja in the Protection of Human Rights in Nigeria
Abumchukwu E R, Saxena A, Ogeze U I, Kalu O J, Onyeneho B U, Ijoma N H, Victory O C

AI: Transformation of Academic Research in India
Singh P, Kumar S

Editorial Autonomy in the Age of Algorithms: A Critical Study into AI-Powered News Distribution
Singh P, Singh S P, Saxena N

A Cross-Sectional Study of Legal, Ethical, and Media Responses to Deepfakes in India and the United States: A Secondary Data Analysis
Jagriti, Singh P

Decoding Fashion Influencer Marketing: Consumer Impact and Strategic Implications
Bansal C, Aggarwal J

The Rise of Celebrity Fashion Styling and Its Impact on Modern Filmmaking & Aesthetics in Visual Narrative
Shrivastava A, Mishra M K

The Repercussions of English-Language Social Media Communication and ICT Mechanisms on Product Promotion and Realisation
Sharma T, Sharma R, Sharma A

Biography

Jitendra Sharma is a Professor and Dean at the Faculty of Design & Arts, Poornima University, Jaipur, with over two decades of professional and academic experience in animation, photography, and design. He has served at reputed universities, contributing to teaching, academic leadership, curriculum development, and research advancement. He holds a Ph.D. in Photography (Fine Arts & Design) and actively supervises doctoral scholars across Visual Arts, Animation, Game Design, and Design. 

Manjari Rai is an Architect and Urban Planner with a master’s degree from M.N.I.T, Jaipur, brings over 20 years of academic experience. Alongside teaching, she has worked on various professional projects to enhance her practical expertise. Passionate about education, she believes that a great mentor must always remain a learner. Her experimental teaching model focuses on engaging students in creative processes from the very beginning, helping them explore, appreciate, and build upon their artistic strengths. 

Udit Mamodiya, Associate Professor and Associate Dean (Research) at Poornima University, Jaipur, is a renowned academician in renewable energy, expert systems, and decision support systems. He has authored 70+ research papers in SCI, Scopus, and UGC Care journals, and written 10 books. With 50 utility patents and 30 design patents, his innovation is evident. 

Gunja Soni is a professor at Poornima University and holds a PhD in Textile Design. She has worked extensively in the eco-friendly textile and handicraft sector and is an empanelled designer with the DC Handicrafts, Ministry of Textiles, Government of India. With rich experience teaching, industry and creating projects, she bridges traditional knowledge with modern trends.

Aastha Saxena is an Associate Professor and Head in the department of Journalism and Mass Communication at Poornima University. With a Ph.D., MJMC, MBA, and UGC-NET, she brings rich academic and research experience across media studies, advertising, digital media, and women’s empowerment. She has guided four Ph.D. scholars and mentored many UG and PG projects.