2nd Edition
Engaging Employees through Strategic Communication Skills, Strategies and Tactics
1. Defining Employee Communication and its History
2. What Makes Employee Communication Strategic?
3. Employee Communication Measurement
4. Change Communications
5. Influences On Employee Communication
6. Ethics and Employee Communication
7. Internal Audience Segmentation
8. Storytelling
9. Channel Auditing, Assessment and Actions
10. The Evolution of Employee Communication to Employee Engagement
11. Beyond Change: Other Employee Communication Roles
12. Competencies For Employee Communication
13. Executive Communication
14. Crisis Communication
15. Artificial Intelligence and Employee Communication
Biography
Mark Dollins is President of North Star Communications Consulting, USA.
Jon Stemmle is a Professor of Strategic Communication in the Missouri School of Journalism at the University of Missouri, USA.
“Connecting with any audience demands discipline, strategy and preparation. Dollins' and Stemmle’s 2nd edition of Engaging Employees through Strategic Communication has lessons and insights relevant for every communicator and business professional. It’s a must-read for anyone who wants engaged employees, teams and leaders.”
Leigh Diffey, NBC Sports Commentator, Play-by-Play—NASCAR Cup Series, Motorsports and Olympics
“This book is a masterclass in the art and science of employee communication. With clarity and depth, it guides readers from foundational concepts and strategic planning to measurement, ethics and the evolving role of technology, especially AI, in shaping workplace dialogue. Dollins and Stemmle weave together real-world insights and practical advice for today’s complex organizational landscapes. Whether you’re learning the basics, advising the C-suite, looking to expand your skills or navigating a crisis, this resource delivers both the vision and the playbook to succeed.”
Gina Anderson, Fortune 100 financial services executive
“Having well-informed, engaged and loyal employees is the secret sauce for any size organization to build a strong culture and achieve desired results. Mark Dollins and Jon Stemmle have provided a blueprint to create and enhance successful organizations with Engaging Employees through Strategic Communication. This new edition demonstrates how internal communications can be used strategically to reach employees across various channels, particularly as technology evolves rapidly and changes the way organizations function. Now more than ever, communications students and professionals need this type of resource to better understand how to drive clear and transparent storytelling and create compelling events to keep employees informed, aligned with organizational goals and motivated to perform at their best every day.”
Bill Etling, Senior Vice President, Corporate Affairs (North America), Nestlé Purina PetCare Co.
“At a time when employee engagement is at a 10-year low, Mark Dollins and Jon Stemmle have created a very timely and important guide to the art and science of bridging strategy, story and culture to drive performance and success. Engaging Employees through Strategic Communication should be on every communicator's desk.”
Steve Soltis, UVA Darden School of Business and Co-Founder of Arvo Advisory; Former Head of Executive and Employee Communication at The Coca-Cola Company
