1st Edition
Engaging your Community through Active Strategic Marketing
By Terry Kendrick
Copyright 2020
224 Pages
by
Facet Publishing
224 Pages
by
Facet Publishing
Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic marketing, with advice on how to implement effective marketing activities in libraries and information services with the... Read more
Engaging your Community through Active Strategic Marketing
Biography
Terry Kendrick has over 30 years' experience of delivering information and marketing training courses. He specialises in strategic marketing planning facilitation and training, strategic risk management, management consultancy skills, internet search techniques and competitive intelligence. In addition to information activities Terry has in the past been Director of the MBA Programme at the University of East Anglia and Director of Executive Education at Leeds University Business School.
