Enterprise 2.0 : Social Networking Tools to Transform Your Organization book cover
1st Edition

Enterprise 2.0
Social Networking Tools to Transform Your Organization

ISBN 9780367380991
Published September 19, 2019 by Auerbach Publications
425 Pages

FREE Standard Shipping
USD $74.95

Prices & shipping based on shipping country


Book Description

Enterprise 2.0 (E 2.0) has caught the collective imagination of executives who are innovating to radically change the face of business. E 2.0 takes full benefit of social networking, including blogs, discussion boards, mashups, and all that is sharable and combinable.

Examining organizations and their social activities, Enterprise 2.0: Social Networking Tools to Transform Your Organization considers the complete spectrum of social media and social activities available to your business. It not only offers a hands-on, practical assessment of "what to do," but also "how to do it." Demonstrating how to utilize social networking within diverse functional areas, the book:

  • Describes the functions of social networking in the context of today's enterprise

  • Details how to make the best use of blogs, discussion boards, and workspaces in an organizational setting

  • Supplies a complete discussion on how to prepare staff for social enterprising

  • Explains how to measure and manage social networking

This book includes discussions of social networking in enterprise activities such as human resources, risk management, operations, and project management. It describes the utility and role of social networking on a department by department basis, explains how to integrate social enterprising with knowledge management, and supplies helpful insights into legal, performance, and measurement issues. Touching on key security and privacy issues, the book clearly illustrates how social networking and E 2.0 can help improve risk management in your organization.

Table of Contents

The technology side of business. The e-professional work environment. Web 2 to Enterprise 2. Social human resources. Social networking in marketing. Social networking in risk management. Social networking in operations. Social business design. Social performance measurement and management. Implementation issues. Legal, privacy and security issues. Social toolsets. Appendices.

View More



Jessica Keyes is president of New Art Technologies, Inc., a high-technology and management consultancy and development firm started in New York in 1989.

Keyes has given seminars for such prestigious universities as Carnegie Mellon, Boston University, University of Illinois, James Madison University, and San Francisco State University. She is a frequent keynote speaker on the topics of competitive strategy and productivity and quality. She is former advisor for DataPro, McGraw-Hill’s computer research arm, as well as a member of the Sprint Business Council. Keyes is also a founding board of director member of the New York Software Industry Association. She completed a 2-year term on the Mayor of New York City’s Small Business Advisory Council. She currently facilitates doctoral and other courses for the University of Phoenix and is a member of the Faculty Council for the College of Information Systems and Technology. She has been the editor for WGL’s Handbook of eBusiness and CRC Press’s Systems Development Management and Information Management.

Prior to founding New Art, Keyes was managing director of R&D for the New York Stock Exchange and has been an officer with Swiss Bank Co. and Banker’s Trust, both in New York City. She holds a master’s degree in business administration degree from New York University, and a doctorate in management. A noted columnist and correspondent with over 200 articles published, Keyes is the author of the following books:

The New Intelligence: AI in Financial Services (HarperBusiness, 1990)
The Handbook of Expert Systems in Manufacturing (McGraw-Hill, 1991)
Infotrends: The Competitive Use of Information (McGraw-Hill, 1992)
The Software Engineering Productivity Handbook (McGraw-Hill, 1993)
The Handbook of Multimedia (McGraw-Hill, 1994)
The Productivity