1st Edition
Enterprise Culture in Neoliberal India Studies in Youth, Class, Work and Media
Edited By Nandini Gooptu
Copyright 2013
256 Pages
2 B/W Illustrations
by
Routledge
256 Pages
2 B/W Illustrations
by
Routledge
256 Pages
2 B/W Illustrations
by
Routledge
Also available as eBook on:
The promotion of an enterprise culture and entrepreneurship in India in recent decades has had far-reaching implications beyond the economy, and transformed social and cultural attitudes and conduct. This book brings together pioneering research on the nature of India’s enterprise culture, covering a range of different themes: workplace, education, religion, trade, films, media, youth identity,... Read more
Introduction Nandini Gooptu Part 1: Discourses and Narratives of Enterprise Culture 1. ‘We are like this only’: Aspiration, ‘Jugaad’, and Love in Enterprise Culture Purnima Mankekar 2. Fantasies of Transformation: Education, Neoliberal Self-making and Bollywood Paromita Chakravarti 3. Creating Enterprising Subjects through Skill Development: The Network State, Network Enterprises and Youth Aspirations in India Divya Nambiar 4. New Spiritualism and the Micro-politics of Self-making in India’s Enterprise Culture Nandini Gooptu Part 2: Embedding Enterprise Culture in Society 5. Shrink Wrapped Souls: Managing the Self in India’s New Economy Carol Upadyay 6. The Embodiment of Professionalism: Personality Development Programmes in New Delhi Meredith Lindsay McGuire 7. Motivating Madhu: India’s SEZs and the Spirit of Enterprise Jamie Cross 8. Reality T.V. in India and the Making of an Enterprising Housewife Nandini Gooptu and Rangan Chakravarty Part 3: Contestations and Contradictions of Enterprise Culture 9. Aspirational Regimes: Parental Educational Practice and the New Indian Youth Discourse David Sancho 10. Youth and the practice of IT enterprise: Narratives of the Knowledge Society and the creation of New Subjectivities amongst Bangalore's IT aspirants Nicholas Nisbett 11. The Fractured Spaces of Entrepreneurialism in Post-Liberalization India Jonathan Shapiro Anjaria and Ulka Anjaria 12. Margins and Mindsets: Enterprise, Opportunity and Exclusion in a Market Town in Madhya Pradesh Mekhala Krishnamurthy
Biography
Nandini Gooptu is a Fellow of St Antony’s College, University of Oxford, UK, and teaches History, Politics and Development Studies. Her publications include The Politics of the Urban Poor in Early-Twentieth Century India (2001) and India and the British Empire (co-edited, 2012).
