1st Edition
Enterprise: Entrepreneurship and Innovation Skills and Resources for Entrepreneurship and Innovation
472 Pages
by
Routledge
472 Pages
by
Routledge
472 Pages
by
Routledge
Also available as eBook on:
Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour.
Helpful text features include case studies and ‘pause and reflect’ situations for the entrepreneur to deliberate... Read more
Part 1: Concepts; 1 What is enterprise and where do we find it?; 2 What entrepreneurs are like and what they do; 3 Innovation and its management; 4 Learning, decision-making and leadership; Part 2: Contexts; 5 The personal enterprise environment; 6 The enterprise environment and the entrepreneurial response; 7 The social, public and not-for-profit context; 8 Multicultural entrepreneurship; Part 3: Commercialisation; 9 Opportunity identification and solution development; 10 Enterprise planning and risk management; 11 Getting started: creating the organisation, obtaining resources and reaching break even; 12 Enterprise strategies and fast growth
Biography
Robin Lowe, Sue Marriott
