Module 1: Getting Started with Cases
1. Case Preparation and Analysis for Students
Module 2: Getting Money and Getting Going
2. Forms of Business Organization
3. Starting a New Venture
4. Financing a Business
Module 3: Measuring Performance in the Short Term
5. Financial Statements and Analysis
6. Cash and Working Capital Management
Module 4: The Mechanics of Finance
7. Forecasting Cash Flows
8. Pro Forma Financial Statements
Module 5: Measuring Performance in the Long Term
9. Capital Budgeting and Costs of Capital
10. Business Valuation
Module 6: Exit Strategies
11. Exit and Harvest
Module 7: A Winning Approach
12. How to Win Business Plan Competitions
Biography
Miranda S. Lam is a Professor of Accounting and Finance at the Bertolon School of Business, Salem State University, Massachusetts, USA, where she teaches entrepreneurial finance, investments, and financial institutions with an emphasis on integrating technology and experiential learning. Her research includes case studies and investment decision models for individual investors.
Gina Vega is retired Professor of Management and owner of Organizational Ergonomics, an academic consulting firm. She has published numerous cases and written seven books, including The Case Writing Workbook: A Self- Guided Workshop, second edition (Routledge, 2017). Gina is the Editor-in-Chief of a leading international online journal that publishes concise instructional cases with expanded teaching notes in both English and Spanish.
'The case study method had been proven to be a very useful way for students to learn. Lam and Vega have filled a case learning need for students in entrepreneurship, small business management, and finance with this book. The second edition includes improvements to make it even more desirable. Highly recommended!'
Jon C. Phillips, Chair of the Agribusiness & Food Industry Management/Agricultural Science Department at Cal Poly Pomona, USA
