1st Edition

Entrepreneurial Finance, Crowdfunding, and Language From Social to Financial Support

By Francesca Capo, Francesca Di Pietro Copyright 2024
126 Pages 1 B/W Illustrations
by Routledge

126 Pages 1 B/W Illustrations
by Routledge

126 Pages 1 B/W Illustrations
by Routledge

Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitate entrepreneurs’ social support and legitimation as well as access to external resources. This book systematically integrates language into the entrepreneurial finance... Read more

Chapter 1. Introduction to the Book

PART I: Language in Organisation and Entrepreneurship

Chapter 2. The role of language in organisations

Chapter 3. Language in entrepreneurship

Chapter 4. Language future-oriented framing and the financing of new ventures

PART II: Language and Legitimacy Dynamics in Organisation and Entrepreneurship

Chapter 5. Legitimacy and stigma in organisations and entrepreneurship: A literature review

Chapter 6. Language dynamics and legitimacy in crowdfunding

Chapter 7. Narcissistic language and success in green-oriented entrepreneurial ventures

Chapter 8. Reflections for future research and practical implications

Biography

Francesca Capo is Assistant Professor in Strategy at the University Milano-Bicocca in Milan. Her main research interests are legitimacy dynamics and institutional processes, hybrid organizations and prosocial ventures. Her research has appeared in major scientific journals and books.

Francesca Di Pietro is Senior Assistant Professor in Business Strategy at the University Milano-Bicocca in Milan. Her main research interests are in the areas of entrepreneurship, entrepreneurial finance and innovation. Her research has appeared in major scientific journals and books.