Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.
• advice on launching digital start-ups;
• how to use key analytics to track and focus readership;
• engaging with mobile journalism by utilising smartphone and app technology;
• developing revenue streams that can make digital journalism sustainable;
• legal and ethical dilemmas faced in a modern newsroom;
• the challenges of producing news for mobile readers.
The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.
Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.
Table of Contents
List of Figures
List of Contributors
- What is News and what is Journalism in 2016?
- The Business of Journalism
- Building your idea
- Being an Entrepreneurial Journalist
- Starting your website and writing online
- Engaging, measuring and reacting to your audience
- Your smartphone as your best reporting tool
- Using social media to promote your work
- The boundaries you must not cross and remaining ethical in the Journalistic Wild West
Contribution from Catherine O’Connor and Rebecca Whittington
Contribution from Andrew Youde
Contribution from Wayne Bailey
Contribution from Nigel Green
Paul Marsden lectures at Leeds Trinity University, UK. He specialises in online journalism, teaching trainee journalists how to build news websites, use technology to tell stories in innovative ways and utilise social platforms to build an audience and generate income from digital reporting.