Entrepreneurial Marketing and International New Ventures: Antecedents, Elements and Outcomes, 1st Edition (Hardback) book cover

Entrepreneurial Marketing and International New Ventures

Antecedents, Elements and Outcomes, 1st Edition

Edited by Izabela Kowalik


208 pages | 18 B/W Illus.

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Hardback: 9780367456399
pub: 2020-04-15
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The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship.

The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms’ performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets.

It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.

Table of Contents


1. The entrepreneurial marketing concept and instant internationalization of firms

Izabela Kowalik

2. Entrepreneurial marketing components and the concept’s role in internationalization of SMEs, a three-country study

Lidia Danik

3. Antecedents of entrepreneurial marketing, a conceptual framework

Ewa Baranowska-Prokop and Elżbieta Duliniec

4. Entrepreneurial marketing orientation of international new ventures and gradually internationalized SMEs, a quantitative analysis

Izabela Kowalik and Agnieszka Pleśniak

5. Antecedents of entrepreneurial marketing, an empirical assessment

Izabela Kowalik and Agnieszka Pleśniak

6. Consequences of entrepreneurial marketing, an empirical assessment

Tomasz Sikora

7. International entrepreneurial marketing in the context of transition and mature markets

Izabela Kowalik, Lidia Danik and Elena Pawęta

Appendix I. The standardized error of estimation

Appendix II. Case studies

Case study 1. Network relationships of Italian luxury furniture producer

Lidia Danik and Giorgia Masili

Case study 2. P.P.H.U "Adamczyk"

Katarzyna Kowalska

About the Editor

Izabela Kowalik is an Associate Professor at the Department of International Marketing, Warsaw School of Economics, Poland.

About the Series

Routledge Studies in Entrepreneurship

This series extends the meaning and scope of entrepreneurship by capturing new research and enquiry on economic, social, cultural and personal value creation. Entrepreneurship as value creation represents the endeavours of innovative people and organisations in creative environments that open up opportunities for developing new products, new services, new firms and new forms of policy making in different environments seeking sustainable economic growth and social development. In setting this objective the series includes books which cover a diverse range of conceptual, empirical and scholarly topics that both inform the field and push the boundaries of entrepreneurship.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / International / General
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / International / Marketing
BUSINESS & ECONOMICS / Organizational Development