1st Edition
Entrepreneurial Opportunity The Right Place at the Right Time
By Greg Clydesdale
Copyright 2010
224 Pages
by
Routledge
218 Pages
by
Routledge
224 Pages
by
Routledge
Also available as eBook on:
Successfully starting a new business venture depends upon more than having a brilliant idea, getting funding, and getting the product or service to market. Entrepreneurs must also learn to read the market and understand the environments in which they must operate. Entrepreneurial Opportunity places the emphasis on reading and making the most of things that may be beyond... Read more
1. If you’re such a genius, why aren’t you rich? 2. Creativity and opportunity recognition 3. Environmental change and windows of opportunity 4. Technology, new products and pioneers 5. Market evolution: Niches and opportunity 6. Trajectories and emerging niches 7. Industrial development: Linkages and opportunities 8. Environments of constraint and abundance 9. It’s not always fair out there 10. Leaping, Failing, Learning – Success! 11. Government policy and new business development 12. What type of entrepreneur should I be?
Biography
Greg Clydesdale lectures in the Department of Management and International Business at Massey University, Auckland, New Zealand.
