1st Edition

Entrepreneurship A Contemporary Perspective

Edited By Adnan ul Haque Copyright 2026
232 Pages 1 B/W Illustrations
by Routledge

232 Pages 1 B/W Illustrations
by Routledge

232 Pages 1 B/W Illustrations
by Routledge

Entrepreneurship: A Contemporary Perspective emphasizes theories and practices related to entrepreneurship as it is found in the real world. The book provides in-depth insights into entrepreneurship concepts and offers practical learning solutions through its many and varied case studies. The book explores the attributes of successful entrepreneurial ventures in a changing business environment... Read more

List of Tables

List of Contributors

About the Editor 

Preface

 

Chapter 1  

Brief Overview and Nature of Entrepreneurship  

Adnan ul Haque and Harmandeep Kaur 

Case Study: A Fresh Graduate’s Entrepreneurial Journey  

Harmandeep Kaur and Adnan ul Haque  

 

Chapter 2  

Types and Kinds of Entrepreneurship  

Adnan ul Haque and Irfan ul Haq 

Case Study: The Evolution of an Entrepreneur 

Adnan ul Haque, Harmandeep Kaur and Irfan ul Haq 

 

Chapter 3  

Categories, Design Thinking, and Managing Resources  

Adnan ul Haque 

Case Study: Design Thinking Incorporated by an Immigrant Entrepreneur  

Harmandeep Kaur and Adnan ul Haque 

 

Chapter 4  

Entrepreneurship and Gender  

Harmandeep Kaur 

Case Study: A Single Mother’s Path to Entrepreneurship  

Diya Nitenbhai Patel, Harmandeep Kaur and Adnan ul Haque 

 

Chapter 5  

Financial Challenges for Entrepreneurs in Volatile and Stable Economies  

Arif Toor, Ali Sher and Adnan ul Haque 

Case Study: Access to Financing for Startups in Emerging vs. Advanced Economies  

Harmandeep Kaur and Ali Sher 

 

Chapter 6  

Strategic Segmentation and Environmental Adaptation in Business Planning for Entrepreneurial Success  

Riffat Faizan and Oluchi E. Oti 

Case Study: Seniorpreneur’s SMART Plan for an Aging-In-Place Services  

Diya Nitenbhai Patel 

 

Chapter 7  

Essential Considerations: Controllable and Uncontrollable Factors  

Negar Sohaee and Rokhsareh Farsad 

Case Study: Navigating VUCA Challenges in Franchise Entrepreneurship  

Anuraj Sangha, Adnan ul Haque and Negar Sohaee 

 

Chapter 8  

Operations Management and Entrepreneurship 

Adnan ul Haque, Pavlos Gkasis and Harmandeep Kaur 

Case Study: Strategic Operations Management in a Growing Service Startup  

Pardeep Singh Malhi and Adnan ul Haque 

 

Chapter 9  

Marketing Strategies, Tools, and Entrepreneurship  

Tahmina Akhter, Harmandeep Kaur and Adnan ul Haque 

Case Study: Crafting Success - Modern Marketing Strategies for Entrepreneurs  

Manjot Kaur Brar, Adnan ul Haque and Tahmina Akhter 

 

Chapter 10  

Risk Management and the Future of Evolving Entrepreneurship  

Adnan ul Haque, Harmandeep Kaur and Abdul Naveed Tariq 

Case Study: Melanie’s AI Healthcare Startup  

Siyath Thamuditha Gallage and Adnan ul Haque 

 

Chapter 11  

From Margins to Markets: Exploring Barriers and Pathways for Transgender Entrepreneurs 

Harmandeep Kaur, Riffat Faizan and Adnan ul Haque 

Case Study: Navigating the Entrepreneurial Landscape: A Case Study of Transgender Entrepreneurs  

Harmandeep Kaur 

 

Chapter 12  

Entrepreneurial Stress and Structural Support  

Irfan ul Haq and Riffat Faizan 

Case Study: The Journey of Mariyah Joseph - Overcoming Entrepreneurial Stress  

Adnan ul Haque and Harmandeep Kaur 

 

Chapter 13  

The Impact of Artificial Intelligence on Modern Entrepreneurship 

Adnan ul Haque, Diya Nitenbhai Patel and Pavlos Gkasis 

Case Study: Sandra's AI-Driven Startup  

Harmandeep Kaur 

 

Chapter 14  

Entrepreneurial Leadership and Decision-making  

Adnan ul Haque 

Case Study: G-Inov Technologies – A Journey of Leadership and Decision-Making  

Harmandeep Kaur, Adnan ul Haque and Riffat Faizan 

 

Chapter 15  

Factors Contributing to Failures in Intrapreneurship  

Adnan ul Haque, Harmandeep Kaur and Irfan ul Haq 

Case Study: The Intrapreneurial Journey of Tech Innovations Inc.  

Harmandeep Kaur 

 

Chapter 16  

Modern Era Challenges and Business Models for Entrepreneurs  

Harmandeep Kaur, Anuraj Sangha and Adnan ul Haque 

Case Study: Post-COVID Innovation - The Rise of EcoUnited and Its Circular Economy Venture 

Diya Nitenbhai Patel, Harmandeep Kaur and Adnan ul Haque 

 

Index 

Biography

Adnan ul Haque, Doctor of Business Administration (DBA), PMI-PMP, PMI-ACP, MBA, MPA is a fulltime faculty and course developer at Yorkville University, Canada.