2nd Edition
Entrepreneurship, Innovation, and Sustainable Growth Theory, Policy, and Practice
Introduction: Entrepreneurial discovery, creationary, and business model development; SECTION I The environment and entrepreneurship 1 Entrepreneurship and development in the era of globalization; 2 Culture, entrepreneurship, and development; 3 Technology, communications, and entrepreneurship; SECTION II Individual characteristics and training 4 Personality, experience, and training; 5 Creativity, innovation, and development; SECTION III The organization 6 Institutions, governance, and strategy; 7 Ethics and corporate social responsibility; SECTION IV Process 8 Sustainability as a strategy for business operation; 9 Marketing, technology, and entrepreneurship; 10 Financing opportunities and challenges; 11 Essentials of bookkeeping; 12 Cases
Biography
Nader H. Asgary is Professor of Management and Economics at Bentley University, USA, and founder and President of the CYRUS Institute of Knowledge.
Emerson M. Maccari is Professor and the former dean of the Graduate School of Management at UNINOVE University, São Paulo, Brazil.
Heloisa C. Hollnagel is Professor at the Federal University of São Paulo, Brazil.
Ricardo L.P. Bueno is Associate Professor at the Federal University of São Paulo, Brazil.
