4th Edition
Entrepreneurship Skills for New Ventures
Part I: Selecting The New Venture
1. What's Entrepreneurship About? Do You Want to Start Your Own Business?
2. New Venture Options: Do You Want to Start a New Business, Buy One, be a Franchisee, or a Corporate or Nonprofit Entrepreneur?
3. What Business? How do You Find Opportunities and Develop a Business Model?
4. How do You Assess the Chances of Venture Success? Feasibility Analysis and Protecting the Business Model Legally
Part II: Planning The New Venture
5. Business Planning: What's Your Legal Form and Strategy?
6. The Marketing Plan: Who are Your Customers?
7. The Location and Layout Plan: What Facilities do You Need?
8. The Operations Plan: How Will You Make the Product?
9. The Human Resource Plan: How do You Develop the New Venture Team and Employees?
10. The Finance Plan: How Much Money do You Need?
Part III: Financing And Controlling The New Venture
11. Sources of Funds: Where do You Get the Money?
12. Controls: How do You Keep the New Venture on Track?
Biography
David C. Kimball is a Professor of Management in the Business Division at Elms College, USA, and regularly teaches entrepreneurship courses.
Robert N. Lussier is a Professor of Management at Springfield College, USA. He is a two-time entrepreneur who has also provided venture capital for a small business and who has consulted with small businesses and nonprofits.
