© 2004 – Routledge
The creation of new business organizations for economic prosperity is the keystone of commercial development. The study of this process has occupied the minds of scholars for centuries and the need to move from theories of entrepreneurship to the actual 'doing' of entrepreneurship is intense. Theorizing about entrepreneurship has been done across many disciplines, but what can be taken from the existing traditions to contribute to our teaching and learning experiences?
Written for educators, researchers, and practitioners, Entrepreneurship: The Way Ahead offers insight and perspective on entrepreneurship from the foremost academic leaders in the field. Taking a contemporary approach to entrepreneurial processes, the book considers how the convergence of individual, opportunity and environment ultimately leads to success or failure, while illuminating the true relationship between entrepreneurship and technological and social issues. It also explores innovations and developments in entrepreneurship education and training, while evaluating existing literature and research.
This important book represents some of the most advanced thinking in the field of entrepreneurship, providing an essential grounding of new theory for researchers and entrepreneurial managers alike.
Section 1: Overview 1. Intellectual Foundations of Entrepreneurship 2. Unfinished Business (Entrepreneurship) of the 20th Century 3. Entrepreneurship Through the Ages 4. Science and Practice of New Business Ventures: Wealth Creation and Prosperity Through Entrepreneurship Growth and Renewal 5. Emerging Patterns of Entrepreneurship: Distinguishing Attributes of an Evolving Discipline Section 2: Entrepreneurial Processes 6. Opportunity Recognition 7. The Emergence of Entrepreneurial Marketing: Nature and Meaning 8. Bootstrap Finance 9. Entrepreneurial Growth: Predictors and Indicators 10. Entrepreneurial Failures: Key Challenges and Future Directions Section 3: Technology and Entrepreneurship 11. Electronic Commerce: Current Understanding and Unanswered Questions 12. The Impact of Mobile Commerce on Small Business and Entrepreneurship 13. e-Commerce Entrepreneurship: Emerging Practices, Key Challenges and Future Directions Section 4: Social Entrepreneurship 14. Developing Communities, People and Businesses: In Search of a Model of Community-based Enterprises 15. Wealth Creation in Distressed Inner Cities: What Can Business Schools Contribute? Section 5. Entrepreneurship Types 16. Women Entrepreneurs in the New Millennium: Recent Progress and Future Directions for Research, Entrepreneurship Development and Teaching 17. Serial Entrepreneurship: An In-Depth Look at the Phenomenon of Habitual Entrepreneurs18. Immigrant and Ethnic Entrepreneurship: A U.S. Perspective Section 6: Entrepreneurship Education 19. Innovations in Entrepreneurship Education: Strategy and Tactics for Joining the Ranks of Innovative Entrepreneurship Programs in Higher Education 20. Entrepreneurship Education: Market Segmentation and Lerner Needs