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Entrepreneurship and Work in the Gig Economy: The Case of the Western Balkans book cover

1st Edition

Entrepreneurship and Work in the Gig Economy The Case of the Western Balkans

By Mirjana Radović – Marković, Borislav Đukanović, Dušan Marković, Arsen Dragojević Copyright 2021
176 Pages 29 B/W Illustrations
by Routledge

176 Pages 29 B/W Illustrations
by Routledge

176 Pages 29 B/W Illustrations
by Routledge
Also available as eBook on:
The crisis caused by COVID-19 poses a major challenge for the global economy and business. It has been a test for economic resilience, and how this crisis will affect business activities will be determined by their competitiveness. Only firms that have succeeded in reorienting and quickly adapting to the emerging crisis have continued without interruption in their operations, thus demonstrating... Read more

PART I. Theoretical Perspectives of Globalization 

1. Global business flows

Prof. Dr Mirjana Radović-Marković

PART II. Globalization and Entrepreneurship 

2. Entrepreneurship: past, present & future

Prof. Dr Mirjana Radović-Marković

PART III. Digital Entrepreneurship 

3. Enterprise digital transformation towards network virtualization

Prof. Dr Mirjana Radović-Marković 

4. Exploring the synergistic potential in virtual university and virtual enterprise

Prof. Dr Dušan Marković

PART IV. Changing Nature of Work in the Digital Era 

5. The transformation of work in a global knowledge Economy

Prof. Dr Mirjana Radović-Marković

PART V. Organisational and Entrepreneurial resilience 

6. Resilience and entrepreneurship

Prof. Dr Mirjana Radović-Marković 

7. The Resilient Entrepreneur

Arsen Dragojević

PART VI. Economic and social impact of Global ecosystem on Progress in Montenegro 

8. Economic Prosperity in the Western Balkans and Montenegro

Prof. Dr Mirjana Radović-Marković 

9. Measuring Quality of Life

Prof. Dr Borislav Đukanović and Arsen Dragojević 

10. Measuring Professional Life

Prof. Dr Borislav Đukanović

Biography

Mirjana Radović-Marković is professor and principal research fellow at the Institute of Economic Sciences, Belgrade, Serbia.

Borislav Đukanović is professor at the University Donja Gorica, Podgorica, Montenegro.

Dušan Marković is professor of applied studies at the Belgrade Academy of Business and Art, Belgrade, Serbia.

Arsen Dragojević is a researcher at Ipsos Strategic Marketing in Belgrade, Serbia.

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