Entrepreneurship for Engineers
Entrepreneurs have led economies out of downturns in the last 100 years and evidence points to this trend continuing into the future. In fact, regardless of country or economic conditions, entrepreneurial enterprises are on the rise. High-tech start-ups, where innovation, dedication, collaboration, and pure genius align into a successful enterprise, will likely see good times—if they start up right. However, many young researchers hesitate to set up their own company. Written by an electrical engineer with more than nineteen years of successful business experience, Entrepreneurship for Engineers covers every aspect you must master to become a savvy entrepreneur.
The author provides coverage of the fundamentals of global economies, accounting, finance, and quantitative business analysis, because ordinary engineers usually lack these necessary survival skills. Outlining a systematic preparation process that will build a great reputation in the commercial marketplace, the author answers:
- How to start up a company
- How to create product lines
- How to collect venture capital
- How to write successful R&D proposals
- How to apply forward thinking
- How to keep cash flowing in a small firm
Typical MBA courses include the following curricula: economics, accounting, finance/investment, marketing, and human resources, with courses like Managerial Communications and Quantitative Business Analysis (Applied Mathematics), and finally Strategic Management and Business Ethics. Engineering curricula seldom includes any of this. Supplying almost all the knowledge necessary for operating a corporation, above and beyond what you may find in an MBA program, this book uses an approach to business that is just as disciplined and rigorous as any approach to engineering.
Table of Contents
Industrial Evolution – Why small high-tech entrepreneur?
Necessity of New Industrial Viewpoints
Background of the Case Study
Best Selling Devices –How to commercialize your invention in a real world?
Product Planning Creativity
Corporation Startup – How to establish your company?
The Founder and Team
Business Plan – How to persuade the investors?
Management and Organization
Operating and Control Systems
Corporate Capital and Funds– How to find financial resources?
Debt and Equity – Financial resources at the sart-up stage
Research Funds – How to write a successful proposal
Corporate Operation – Survival skills in accounting and financial management
Accounting Management – Sales and Payroll
Financial Management – Fundamentals of Finance
Quantitative Business Analysis – Beneficial tools for business
Program Evaluation and Review Technique (PERT)
Marketing Strategy – Fundamentals of Marketing
Marketing Mix 4 Ps
Intellectual Properties – How to protect the company’s technology?
Why Is Intellectual Property Important?
Patent Infringement (Lawsuit)
Human Resources – Who should we hire?
Legal Issue Essentials in HR Management
Human Resources Management in the USA and Japan
Business Strategy – Why important, and how to set-up?
The Strength-Weakness-Opportunities-Threats (SWOT) Matrix Analysis
"Step" Four-Force Analysis for External Environment
Five Force Analysis for Proximate Environment
Business Strategy Format
Business Strategy Case Study I: MMI’s Expansion
Business Strategy Case Study II: MMI’s Restructuring
Corporate Ethics – Keep it in your mind!
Ethics and Morals
Ethics, Law, Religion, and Education
Comparison in Corporate Ethics between the U.S. and Japan
Now It’s Your Turn – Future of your company
Review of Key Points
Case Study: Product Promotion in Japan
*Each chapter contains a chapter summary, practical exercise problems, and references
Kenji Ochino, a pioneer in piezoelectric actuators, is Director of the International Center of Actuators and Transducers and a Professor of Electrical Engineering at Pennsylvania State University. He has a successful track record as an entrepreneur and has 56 books and 550 academic papers to his credit.