Industrial Evolution – Why small high-tech entrepreneur?
Necessity of New Industrial Viewpoints
Entrepreneurial Mind
Background of the Case Study
Best Selling Devices –How to commercialize your invention in a real world?
Three Creativities
Technological Creativity
Product Planning Creativity
Marketing Creativity
Corporation Startup – How to establish your company?
The Founder and Team
Legal Procedure
Business Plan – How to persuade the investors?
Executive Summary
Management and Organization
Product/Service
Marketing Plan
Operating and Control Systems
Growth Plan
Financial Plan
Corporate Capital and Funds– How to find financial resources?
Debt and Equity – Financial resources at the sart-up stage
Research Funds – How to write a successful proposal
Corporate Operation – Survival skills in accounting and financial management
Accounting Management – Sales and Payroll
Financial Management – Fundamentals of Finance
Quantitative Business Analysis – Beneficial tools for business
Linear Programming
Program Evaluation and Review Technique (PERT)
Game Theory
Marketing Strategy – Fundamentals of Marketing
Marketing Research
Portfolio Model
Marketing Mix 4 Ps
Intellectual Properties – How to protect the company’s technology?
Intellectual Properties
Why Is Intellectual Property Important?
Patent Preparation
Patent Infringement (Lawsuit)
Human Resources – Who should we hire?
Legal Issue Essentials in HR Management
Employee Collection
International Employees
Human Resources Management in the USA and Japan
Business Strategy – Why important, and how to set-up?
The Strength-Weakness-Opportunities-Threats (SWOT) Matrix Analysis
"Step" Four-Force Analysis for External Environment
Five Force Analysis for Proximate Environment
Business Strategy Format
Business Strategy Case Study I: MMI’s Expansion
Business Strategy Case Study II: MMI’s Restructuring
Corporate Ethics – Keep it in your mind!
Ethics and Morals
Ethics, Law, Religion, and Education
Business Ethics
Comparison in Corporate Ethics between the U.S. and Japan
Now It’s Your Turn – Future of your company
Review of Key Points
Business Globalization
Case Study: Product Promotion in Japan
Index
*Each chapter contains a chapter summary, practical exercise problems, and references
Biography
Kenji Uchino
