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Entrepreneurship for Rural Start-ups: Lessons and Guidance for New Venture Creation book cover

1st Edition

Entrepreneurship for Rural Start-ups Lessons and Guidance for New Venture Creation

Edited By Gloria Jiménez-Marín, Alejandro López Rodríguez, Miguel Torres García, José Guadix Martín Copyright 2021
100 Pages
by Routledge

100 Pages
by Routledge

100 Pages
by Routledge
Also available as eBook on:
Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace... Read more

Part I. Basic Principles for Successful Rural Entrepreneurship.

1. First Steps: understanding the start-ups ecosystem Ignacio Morales Conde, José L. Córdoba Leiva and Susan Giesecke.

2. Where is the money? Funding and finances Félix Jiménez-Naharro, María Mar González-Zamora and Tom Horsey.

3. How Do I sell it? Marketing and Communication Fundamentals Gloria Jiménez-Marín and Marta Domínguez de la Concha-Castañeda.

4. Business development and day to day operations Rodrigo Elías Zambrano and Javier Domingo Morales.

5. Assembling a tech-team Emilio Solís and Álvaro Pareja.

6. Legal tips for newcomers Víctor López and Ricardo San Martín.

7. Dealing (and working) with large companies Óscar Carreras and Patricia Hernanz.

Part II. Entrepreneurship with Rural Start-ups. 

8. Spain Coordinated by Patricia López Trabajo. 

9. USA Coordinated by Susan Giesecke.

10. Portugal Coordinated by Patricia Margarida Farias Coelho.

11. Latin America (Peru and Brazil) Coordinated by Patricia M. Farias Coelho and Mónica Reyes.

12. United Kingdom Coordinated by Irene García Medina.

Biography

Gloria Jiménez-Marín is Professor in the Audiovisual Communication and Advertising Department at the University of Seville, Spain.

Alejandro López Rodríguez is an Entrepreneur and CEO of 360º Heritage, Spain.

Miguel Torres García is Director of Knowledge Transfer and Entrepreneurship in University of Seville, Spain.

José Guadix Martín is Professor of Business Organisation and Vice-Rector of Technology Transfer at the University of Seville, Spain.

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