1st Edition
Entrepreneurship for the Rest of Us How to Create Innovation and Opportunity Everywhere
By Paul B. Brown
Copyright 2015
174 Pages
by
Routledge
192 Pages
by
Routledge
Also available as eBook on:
Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt--and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown... Read more
Chapter 1 How This Book Can Help You, Chapter 2 How the Best Entrepreneurs Think, Chapter 3 Always Start with a Market Need (And Not the Great Idea), Chapter 4 The Secret of Marketing? Compete Differently, Chapter 5 Don’t Set Out to Become Rich, Chapter 6 You Need Less Money Than You Think, Chapter 7 Building the Team, Chapter 8 How the Most Successful People Turn Obstacles into Assets, Chapter 9 Getting Motivated and Staying Motivated for the Long Haul, Afterword Being an Entrepreneur Is Less Scary Than You Think, Acknowledgments, Notes, Index, About the Author
Biography
Paul B. Brown
