1st Edition

Entrepreneurship in Context

Edited By Marco van Gelderen, Enno Masurel Copyright 2012
    242 Pages 9 B/W Illustrations
    by Routledge

    270 Pages 9 B/W Illustrations
    by Routledge

    Much research in entrepreneurship presents results as if they are universally and timelessly valid. Entrepreneurship in Context takes the opposite tack – it studies entrepreneurship as a context bound phenomenon. For entrepreneurship, the importance of context goes beyond gaining understanding and avoiding mistakes. The reciprocal influence exercised by the entrepreneurial venture and its corresponding context is at the very heart of the entrepreneur as an agent of change. The book addresses context in a narrow sense, i.e. a person’s life situation and local, situational characteristics. It also deals with wider contexts such as social, industry, cultural, ethnic, sustainability-related, institutional, and historical contexts. The book studies the interconnectedness of all these various sub-contexts. It zooms in on the actions that entrepreneurs take to involve, engage, and influence their context and shows the changing and dynamic nature of context. It provides lessons for entrepreneurs about which contextual elements should be prioritized, engaged and sought out.

    1. Introduction to ‘Entrepreneurship in Context’. Marco van Gelderen, Karen Verduyn & Enno Masurel  2. Some Reflections Concerning the Ethos and Ethics of Entrepreneurship. Frits Schipper  3. Rhythmanalyzing the emergence of The Republic of Tea. Karen Verduyn  4. Individualizing Entrepreneurship Education: Putting Each Student into Context. Marco van Gelderen  5. Contextualizing Entreprenurship in Administered Markets: New Entrants’ Stakeholder Mobilization and Legitimacy Generation in Dutch Healthcare. Eveline Stam-Hulsink & Wim Hulsink  6. Entrepreneurship for Environmentally Sustainable Design. Bart Bossink  7. Reducing Food Waste: An Opportunity for the Innovative Catering Entrepreneur. Gerry Kouwenhoven, Sergej Bulterman & Vijayender Reddy  8. Muslim Businesswomen Doing Boundary Work: The Negotiation of Islam, Gender and Ethnicity within Entrepreneurial Contexts. Caroline Essers & Yvonne Benschop  9. Social capital as Networks of Networks: The Case of a Chinese Entrepreneur. Peter Peverelli & Lynda Jiwen Song  10. Regions, Families, Religion: Continuity and Change in Social Contexts of Entrepreneurship Between 1800 and 2000. Karel Davids  11. Contextualizing Chinese Indonesian Entrepreneurship. Juliette Koning  12. Entrepreneurship, Reverse Migration and Social Change in a Comparative Perspective. Heidi Dahles  13. Mennonite Community-Based Entrepreneurship in Belize, Central America. Carel Roessingh  14. Entrepreneurship and Culture. Roy Thurik & Marcus Dejardin  15. The New Dutch Economy: ‘New and Colorful Entrepreneurship’. Karima Kourtit & Peter Nijkamp  16. Entrepreneurial Competences in the Creative Sector: Empirical Evidence from Dutch Dance Teachers. Enno Masurel & Sentini Grunberg 17. Entrepreneurship and Science-Based Venturing: The Case of Vaccine Development. Esther Pronker, Ab Osterhaus, Eric Claassen & Wim Hulsink


    Marco van Gelderen is a senior lecturer at Massey University, Auckland, New Zealand, and business psychologist specializing in entrepreneurship. In recent years, Marco started to focus his research as well as his teaching activities on individual-level enterprising competences.

    Enno Masurel is Professor in Sustainable Entrepreneurship and the director of the Amsterdam Center for Entrepeneurship at VU, VU University Amsterdam. His main research focus is entrepreneurship and small and medium-sized enterprises (SMEs), with special reference to innovation.

    "While a plethora of books have been written on entrepreneurship, they typically consider the perspective of the entrepreneur or the entrepreneurial firm. In this important new book, the entrepreneurial context is the focal point of analysis. This novel perspective makes a unique contribution to our understanding of the entrepreneurial process and will be of considerable interest to both scholars and policy makers."David Audretsch, Indiana University, USA

    "This book provides considerable new insight into the entrepreneurial process in such economic sectors as health, networks, family, bankruptcy, religion and technology and such socially sensitive topical areas as gender, ethnicity and migration. It is a breakthrough set of well crafted essays and analyses."Roger Stough, George Mason University, USA