1st Edition
Entrepreneurship in Media and Entertainment Hits and Value Creation
Introduction
1. Startups: The Theory
2. Startups: The Reality
3. Ideas: The Theory
4. Ideas: The Reality
5. Talent: The Theory
6. Talent: The Reality
7. Technology: The Theory
8. Technology: The Reality
9.Engagement: The Theory
10. Engagement: The Reality
11.Scaleup: The Theory
12.Scaleup: The Reality
13. Exit: The Theory
14. Exit: The Valuation
15. Exit: The Decision
Biography
Alex Connock is Senior Fellow at the Said Business School, University of Oxford, UK. At Exeter University he is Professor in Media & AI. Alex has also worked extensively in the media industry in the UK and US – in TV production, digital/social content marketing, magazine writing, and music and advertising production. He has been shortlisted six times in Entrepreneur of the Year awards in the UK. His prior books, Media Management and Artificial Intelligence and Media Management and Live Experience are also available from Routledge.
'Entrepreneurship in Media and Entertainment is a balanced and well-informed text that combines strong academic research with a pragmatic view of enterprise and the challenges of start-up across a variety of media and entertainment sectors. The book is timely, addressing a gap in existing literature, where both innovation and environment create a permanently shifting landscape across these evolving industries.’ Stuart Moss, Senior Lecturer in Music Industries Management, Leeds Beckett University, UK
