Entrepreneurship in a Global Context: 1st Edition (Hardback) book cover

Entrepreneurship in a Global Context

1st Edition

Edited by Sue Birley, Ian Macmillan


204 pages

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Hardback: 9780415131322
pub: 1997-02-20
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eBook (VitalSource) : 9780429231681
pub: 1997-02-20
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Employing a multidisciplinary approach, the chapters cover all aspects of current entrepreneurship theory in multinational, economics, organizational sociology, marketing and finance. Other issues discussed include gender and networking, strategies in entrepreneurial growth, job satisfaction and franchising.

About the Series

Routledge Studies in International Business and the World Economy

As ever-increasing proportion of the world's business takes place across national borders, the need to understand the motive forces behind international business becomes greater. Transnationals are now, in many cases, as important as national governments in shaping trade flows and economic trends. As this series demonstrates, international business is not just the preserve of the largest companies, but impacts on all aspects of business and economic activity. This series is essential reading for policy makers as well as researchers in international business and applied international economics.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Economics / General