1st Edition
Environmental Advertising in China and the USA The desire to go green
Introduction 1. Morphing The Self: Hybrid Car Advertising 2. Detoxing the Private: Green Home Advertising 3. The "Organi-vore’s" Dilemma: Organic Food Advertising 4. The "Useless" Sustainability: Eco-Fashion Advertising Conclusion
Biography
Xinghua Li is Assistant Professor of Media Studies at Babson College, Massachusetts, USA. She writes about the global spread of consumer capitalism through the perspectives of psychoanalysis, environmental communication, and critical media theory.
In sum, Environmental Advertising in China and the USA is a useful, nuanced, and sometimes frustrating look at the increasingly consumer-driven world of Bgreen^ advertising...the work is essential reading for those with an interest in the nexus of environmentalism, consumerism and advertising in the U. S and China.
- Jonathan Hassid, 2016, Vol.44, No.6 edition of Human Ecology.
