Travel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tourists drive place-of-origin brand recognition that benefits exporters in other sectors. Place-branding in such destinations is not just PR for environmentally sustainable development and consumption, but also a political enterprise.
Environmental Communication and Travel Journalism considers tourism public relations as elite reputation management, and applies models of political conflict and source-media relations to the analysis of the ‘soft’ genre of travel journalism. The book seeks to understand how, in whose interests and against what odds discourses of cosmopolitanism and place-branding influence the way travel journalists represent vulnerable and contested environments.
Informed by interviews with journalists and their sources, Environmental Communication and Travel Journalism identifies and theorises networks, cultures, discursive strategies and multiple loyalties that can assist or interrupt flows of environmental concern in the cosmopolitan public sphere. The book should be of interest to scholars of environmental communication, environmental politics, journalism, tourism, marketing and public relations.
Table of Contents
1 Introduction Part 1 Theoretical foundations 2. A cosmopolitan perspective 3. Travel journalism and the brand(s) Part 2 In the field 4. A place-branded discourse 5. The authority 6. The travel media 7. The challengers Part 3 In the media 8. The distractions and attractions of search 9. Running with the lists 10. The (travel journalism) environment
Lyn McGaurr is a Research Associate at the University of Tasmania, Australia, where she completed a PhD in Journalism. She has published internationally in the fields of environmental conflict and concern, mediated climate-change risk, travel journalism, cosmopolitanism and place-branding.