1st Edition
Environmental Marketing Strategies, Practice, Theory, and Research
438 Pages
by
Routledge
438 Pages
by
Routledge
415 Pages
by
Routledge
Also available as eBook on:
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your... Read more
Contents
Foreword
Foreword
- Preface
- Section I: Introduction
- Ecological Imperatives and the Role of Marketing
- Section II: Re-Evaluating the Tenets of Marketing
- The Eco-Marketing Orientation: An Emerging Business Philosophy
- Environmental Marketing: Bridging the Divide Between the Consumption Culture and Environmentalism
- Marketing's Linear-Hierarchical Underpinning and a Proposal for a Paradigm Shift in Values to Include the Environment
- Section III: Profiling the Environmentally Conscious Consumer
- An Examination of the Conserving Consumer: Implications for Public Policy Formation in Promoting Conservation Behavior
- Eco-Attitudes and Eco-Behaviors in the New German States: A 1992 Perspective
- Ecologically Concerned Consumers and Their Product Purchases
- Implications of Understanding Basic Attitude Change Processes and Attitude Structure for Enhancing Pro-Environmental Behaviors
- Section IV: Green-Based Product Trends
- Green-Based Innovation: Sustainable Development in Product Management
- Section V: What About Green Advertising
- Cleaning Up Green Marketing Claims: A Practical Checklist
- A Classification Schema for Environmental Advertising Claims: Implications for Marketers and Policy Makers
- Section VI: Reverse Channel Systems
- A Typology of Reverse Channel Systems for Post-Consumer Recyclables
- Section VII: The Green Movement and Its Implications for Effective Marketing Strategy
- Behaviors of Environmentally Concerned Firms: An Agenda for Effective Strategic Development
- In Search of Market Segments for Green Products
- Section VIII: Green Strategy and Public Policy
- Voluntary Reaction to Green Policies Among Market-Mavens: An Application of the Parallel-Political Marketplace Conceptualization
- Section IX: Greening Within the Context of Macro-Marketing
- Green Marketing and Selling Brotherhood
- Section X: An International Case Study
- Environmental Issues in the Freight Transport Industry: A Qualitative Analysis of Key Stakeholders' Perceptions
- Section XI: Some Conclusions
- The Future of Environmental Marketing: Food for Thought
- Index
- Reference Notes Included
Biography
William Winston, Alma T Mintu-Wimsatt
