1st Edition
Envisioning Collaboration Group Verbal-visual Composing in a System of Creativity
Acknowledgments
CHAPTER 1: Introductory Framework and Overview
Conceptual Framing
Contextual Framing
Overview of the Study and Completion of the Framework
CHAPTER 2: Ping-Pong, Part I: Collaborative Brainstorming of an “Insight-Intensive” Team
First Ad Concepting Session 2/14: Forming a Mental Picture
Summary of Artist-Writer Brainstorming
CHAPTER 3: Ping-Pong, Part II: Development, Elaboration, and Evaluation of Concepts by an “Insight-Intensive” Team
Neil’s Composing Lines 2/14
February 15 Evaluation of Lines Meeting: Customer Supplants Client
Merging Pictures and Words: 2/16-2/22
Evolution of a Good Idea: The “Lawns are Our Life” Campaign
Tip-Ball Evaluative Meeting 2/22/02: “I’m Sure We’ll See a Lawnmower in Here Real Soon”
Second Tip-Ball Meeting 2/27/02: “Romance the Product”
3/6 Tip-Ball Meeting: The End of the Lines and a New Assignment
Case Conclusion
CHAPTER 4: “We Had One Idea That We Liked a Lot”: The Invention of a Preparation- and Evaluation-Intensive Team
The Copywriter
The Artist
Overview of Composing Processes
Preparation and Preliminary Ideas
Brainstorming Session
CHAPTER 5: Less Divergence than Convergence: Analysis of a Preparation- and Evaluation-Intensive Team’s Invention and the End of the Hunt
Summary of Artist-Writer Brainstorming
Concept Development and Tip-Ball, 2/15-22
2/22-27 Tightening Up
Verbal-Visual Cognition: Assimilation and Accommodation in the Dyadic Mind
CHAPTER 6: Collaboration Envisioned
Initial Verbal-Visual Invention Predominantly Concerned with Visual
Rhetorical Elements in Verbal-Visual Composing
Comparison of Sequences of Invention of Artist-Writer Teams
Comparison of Collaboration Styles: Assertive vs. Supportive
Dyadic Self-Evaluation
The Pause That Refreshes and Other Varieties: Comparison of Pauses in Dyadic Composing Processes
Dyad’s Conflict Management beyond Dismissal Pauses
Efficient Principles of Concept Invention: Verbal-Visual Topoi
Audience Analysis by Dyads, Artists, and Writers
Mindfulness in the Collaborative Efforts
Dyadic vs. Large-Group Productivity
Contribution of the Study to Existing Models of Verbal-Visual Collaboration
The Roles of Concepts and Layout in Group Assimilation and Accommodation
Questions for Further Research
Recommendations for the Practice, Training, and Teaching of Verbal-Visual Collaboration
Appendix: Methods
Data Gathering
Data Analysis
Mode of Representation
Locating the Ethnographer
Works Cited
Author-Subject Index
List of Figures
List of Tables
Biography
Geoffrey Cross, Charles Sides
