1st Edition
Equity Crowdfunding in Sports Clubs Consumer-Oriented Strategic Marketing
By Szczepan Kościółek
Copyright 2024
162 Pages
18 B/W Illustrations
by
Routledge
162 Pages
18 B/W Illustrations
by
Routledge
162 Pages
18 B/W Illustrations
by
Routledge
Also available as eBook on:
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented.
Presenting international cases and data, including from European football, the book explains how crowdfunding... Read more
Introduction
1. Strategic Marketing Management
2. Crowdfunding Campaigns
3. Sports Clubs
4. Strategic Marketing Management of Sports Club Equity Crowdfunding Campaigns
Conclusion
Biography
Szczepan Kościółek is Assistant Professor in the Faculty of Management and Social Communication at Jagiellonian University in Krakow, Poland.
