Esports and the Media Challenges and Expectations in a Multi-Screen Society
This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world.
Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be learned through esports? What do the media gain from broadcasting esports? What is the relationship between social networks and esports? What are the main marketing strategies used in esports? What effect does communicative globalization have on the development of esports? What is the relationship between merchandising and esports? What do communication experts think about esports?
Offering clear insights into this rapidly developing area, this volume will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture.
The Open Access version of this book has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license: https://www.taylorfrancis.com/books/oa-edit/10.4324/9781003273691/esports-media-angel-torres-toukoumidis
Part I: Overview
1. E-sports in the Entertainment Industry: Overview
Andrea De-Santis and Luis Fernando Morales Morante
Part II: Media Platforms and Esports
2. The Social Media Impact of Esports: The Case of Esports on Facebook
Roberto Alejandro López Novelo, José Ángel Garfias Frías, Daniel Barredo-Ibáñez, and Paulo Carlos López-López
Part III: Communicative Globalization of Esports
3. Live-Streaming Culture in the Esports Community
Javier F. A. Vega Ramírez and Erika Lucía González Carrión
4. Marketing Strategies for Esports
Sonia Esther González-Moreno, Jesús Manuel Palma-Ruiz, and Luis Ever Caro-Lazos
5. Comparative Study of the Transmedia Element in Esports: America, Europe, and Asia
Gabriela Borges, Daiana Sigiliano, and Susana Costa
6. How the Negative Public View of Videogames Threatens Esports Sponsors
Bruno Duarte Abreu Freitas and Ruth S. Contreras-Espinosa
7. Communication Experts' Perspective on Esports
Angel Torres-Toukoumidis, Isidro Marín-Gutiérrez, and Mari Carmen Caldeiro Pedreira