1st Edition

Esports and the Media Challenges and Expectations in a Multi-Screen Society

Edited By Angel Torres-Toukoumidis Copyright 2022
    134 Pages 6 B/W Illustrations
    by Routledge

    This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world.

    Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be learned through esports? What do the media gain from broadcasting esports? What is the relationship between social networks and esports? What are the main marketing strategies used in esports? What effect does communicative globalization have on the development of esports? What is the relationship between merchandising and esports? What do communication experts think about esports?

    Offering clear insights into this rapidly developing area, this volume will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture.

    The Open Access version of this book has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license: https://www.taylorfrancis.com/books/oa-edit/10.4324/9781003273691/esports-media-angel-torres-toukoumidis

    Part I: Overview

    1. E-sports in the Entertainment Industry: Overview
    Andrea De-Santis and Luis Fernando Morales Morante

    Part II: Media Platforms and Esports

    2. The Social Media Impact of Esports: The Case of Esports on Facebook
    Roberto Alejandro López Novelo, José Ángel Garfias Frías, Daniel Barredo-Ibáñez, and Paulo Carlos López-López

    Part III: Communicative Globalization of Esports

    3. Live-Streaming Culture in the Esports Community
    Javier F. A. Vega Ramírez and Erika Lucía González Carrión

    4. Marketing Strategies for Esports
    Sonia Esther González-Moreno, Jesús Manuel Palma-Ruiz, and Luis Ever Caro-Lazos

    5. Comparative Study of the Transmedia Element in Esports: America, Europe, and Asia
    Gabriela Borges, Daiana Sigiliano, and Susana Costa

    6. How the Negative Public View of Videogames Threatens Esports Sponsors
    Bruno Duarte Abreu Freitas and Ruth S. Contreras-Espinosa

    7. Communication Experts' Perspective on Esports
    Angel Torres-Toukoumidis, Isidro Marín-Gutiérrez, and Mari Carmen Caldeiro Pedreira


    Angel Torres-Toukoumidis completed his PhD in Communication under the research line ‘Media Literacy’ at the universities of Huelva, Seville, Málaga, and Cádiz. He is Principal Investigator of the first university games laboratory in Ecuador (GAMELAB-UPS http://gamelab.ups.edu.ec/). He is also currently Lecturer at the Universidad Politécnica Salesiana, Ecuador.