1st Edition
Esports and the Media Challenges and Expectations in a Multi-Screen Society
Part I: Overview
1. E-sports in the Entertainment Industry: Overview
Andrea De-Santis and Luis Fernando Morales Morante
Part II: Media Platforms and Esports
2. The Social Media Impact of Esports: The Case of Esports on Facebook
Roberto Alejandro López Novelo, José Ángel Garfias Frías, Daniel Barredo-Ibáñez, and Paulo Carlos López-López
Part III: Communicative Globalization of Esports
3. Live-Streaming Culture in the Esports Community
Javier F. A. Vega Ramírez and Erika Lucía González Carrión
4. Marketing Strategies for Esports
Sonia Esther González-Moreno, Jesús Manuel Palma-Ruiz, and Luis Ever Caro-Lazos
5. Comparative Study of the Transmedia Element in Esports: America, Europe, and Asia
Gabriela Borges, Daiana Sigiliano, and Susana Costa
6. How the Negative Public View of Videogames Threatens Esports Sponsors
Bruno Duarte Abreu Freitas and Ruth S. Contreras-Espinosa
7. Communication Experts' Perspective on Esports
Angel Torres-Toukoumidis, Isidro Marín-Gutiérrez, and Mari Carmen Caldeiro Pedreira
Biography
Angel Torres-Toukoumidis completed his PhD in Communication under the research line ‘Media Literacy’ at the universities of Huelva, Seville, Málaga, and Cádiz. He is Principal Investigator of the first university games laboratory in Ecuador (GAMELAB-UPS http://gamelab.ups.edu.ec/). He is also currently Lecturer at the Universidad Politécnica Salesiana, Ecuador.
