Essential Knowledge for the Aspiring Media Professional  book cover
1st Edition

Essential Knowledge for the Aspiring Media Professional

ISBN 9780367405571
Published May 5, 2020 by Routledge
170 Pages 29 B/W Illustrations

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Book Description

Essential Knowledge for the Aspiring Media Professional provides readers with the skillset needed to produce professional, high-quality video content in today’s competitive media landscape.

The author draws on over two decades of industry experience to offer strategies for how to develop a sense of design, adopt a holistic approach to the media production process, and craft a distinct idea for a project’s intent and form. In five in-depth chapters, the book delves into topics ranging from pre-production and planning processes to technical considerations and post-production methods. It concludes with an overview of career opportunities for aspiring media-makers. 

This book is an invaluable resource for students and professionals alike looking to hone creative production techniques within a broad range of formats and environments, particularly those requiring effective marketing and advertising-oriented content.

Table of Contents



1. Pre-Production and Planning

Part One: Assessing the Project

Part Two: Notes on the Creative Process

Part Three: Determining the Project Aesthetic

Historical/Cultural Influences

Film Influences

Popular Music

Design as Influenced by Technology

Detail, Design, Direction

Try This!

2. Technical Considerations

Frame Size

Frame Dimension

Frame Rates

Frame Characteristics

The Nature of Video Files

The Nature of Audio Files

The Nature of Still Images

Orders of Magnitude for Data

Scopes and Reference Devices

Storage Considerations

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3. Location ProductionSituational Awareness

Mechanical Competence


Organization and Responsibility

Preparing for Location Production

Cameras and Camera Support Equipment


Studio-Based Lighting

Location Audio

“Care and Feeding” of the Microphone

Showtime! Or, What Should Occur During and

Immediately Before Location Production

Location Selection and Preparation

Proximity to Civilization

Official Permissions and Courtesies

Working With What You Have

Location Hierarchy: Who’s in Charge?


Lights, Camera, and Other Stuff

After the Shoot

Notes on Studio Production

The Nature of Studio Production

Studio Elements and Personnel

Control Room Elements and Personnel


Try This!

4. Post-Production Procedures

    Part One: The Pre-Edit

    A Note About Music

    Part Two: Planning the Edit

    Part Three: The Editing Process

    Leftovers: Saving the Edit for Later

    Presentation and Evaluation

    Try This!

5. Now What? Career Opportunities and Considerations

Final Thoughts

The Television Affiliate

The Film IndustryProduction Houses

Creative Boutiques and Agencies

Corporate Environments

Government and Education


Houses of Worship

Event Production

Hybrid and Hyperlocal Media


Emerging Technologies

Marketability: You Are Your Own Product

Make Getting a Job Your Job

Demo “Reels,” Social Media, and Online Promotion

Social Media and Maintaining an Online Presence

“Analog” Materials

Suggested Order of Resume Components

Maintaining a Career

Final Thoughts

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John Stephen Zaffuto has worked in the motion media creation industry for over twenty-five years. In that time he has served in many roles, including broadcast production manager, chief editor, and post-production supervisor. He currently is both an instructor and television facility operations manager at Southeastern Louisiana University. He is also the recipient of three Suncoast Emmy awards as well as numerous other regional and national awards and recognitions.