Essential McLuhan: 1st Edition (Paperback) book cover

Essential McLuhan

1st Edition

Edited by Eric McLuhan, Frank Zingrone


416 pages

Purchasing Options:$ = USD
Paperback: 9780415162456
pub: 1997-06-05
SAVE ~$8.59
Hardback: 9780415162449
pub: 1997-06-05
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Essential McLuhan brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway.

This comprehensive collection includes extracts from McLuhan's famous books Understanding Media and The Gutenberg Galaxy, as well as selections from his other books, articles, correspondence, interviews and published speeches. There is also a 'sourcebook' of key quotations drawn from the whole body of McLuhan's work, and a full bibliography of writings by and about McLuhan.

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies