1st Edition
Essentials of Research Methodology Empowering Emerging Scholars
Foreword by M H Bala Subrahmanya Foreword by Gary I. Lilienthal Preface PART I: FOUNDATIONS OF RESEARCH 1. Introduction to Research Methodology 2. Conducting an Effective Literature Review 3. Theoretical and Conceptual Frameworks in Research PART II: RESEARCH DESIGN AND METHODOLOGY 4. Research Design and Strategies 6. Measurement and Scaling Techniques 7. Data Collection and Data Preparation PART III: DATA ANALYSIS AND INTERPRETATION 8. Statistics in Research: Descriptive and Inferential Statistics 9. Hypothesis Testing 10. Advanced Quantitative Analysis 11. Qualitative Data Analysis 12. Mixed Methods Approach PART IV: RESEARCH COMMUNICATION AND ETHICS 13. Research Report Writing and Academic Integrity
Biography
Poornima M. Charantimath is a distinguished academician, consultant, corporate trainer, author, and startup mentor with over 30 years of excellence in engineering and management education. A Professor of Eminence at KES Institute of Excellence in Management Science, Hubli, she mentors startups under the Atal Innovation Mission and the Deshpande Foundation. Her leadership roles include Director at IMER Belagavi and Deputy Director at IIMM, Bengaluru. She has served as a resource person at Leeds University, UK. A prolific researcher and PhD guide, her acclaimed books — Entrepreneurship Development and Small Business Enterprises, Total Quality Management (Pearson Education), and Entrepreneur's Launchpad: Basics to Brilliance (Notion Press) — are widely adopted globally. She is a proud recipient of the AOTS Scholarship from the Government of Japan and the Distinguished Engineer's Award.
