1st Edition

Essentials of Visual Interpretation

By Rachel R Reynolds, Greg Niedt Copyright 2021
236 Pages
by Routledge

236 Pages
by Routledge

236 Pages
by Routledge

Essentials of Visual Interpretation explains how to talk and write critically about visual media and to examine how evolving visual environments, media, and technologies affect human selfunderstanding and culture formation. Lively and accessibly written chapters provide a solid foundation in the tools and ideas of visual meaning, familiarizing readers with a growing, cross-cultural subfield,... Read more

1. How Is Seeing a Cultural Practice?  

2. Cognition and Vision 

3. Visual History, Visual Culture, Ideology 

4. Photography, Film, and Visual Storytelling  

5. Word, Image, Sound: What Is Multimodality?  

6. Remediation and Intertextuality 

7. Visual Persuasion and Political Life 

8. Visual Encoding and Decoding in the Early 21st Century 

9. Vision, Technology, and the Future

Biography

Rachel R. Reynolds is Associate Professor of Communication and Graduate Faculty in Communication, Culture & Media at Drexel University in Philadelphia. She researches discourse and semiotics of race, immigration, and gender.

Greg Niedt is an Instructor in the Liberal Arts department at the Pennsylvania Academy of the Fine Arts (PAFA) in Philadelphia. Greg’s research focuses on how discourses of cultural, gender, and linguistic diversity are represented in the urban landscape.

“This slim but substantial volume is a joy to read and strikes a good balance between rigor and accessibility.” -- Dolores Flamiano, James Madison University, USA