1st Edition
Ethical Issues in International Marketing
136 Pages
by
Routledge
136 Pages
by
Routledge
Also available as eBook on:
Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international... Read more
Contents
Introduction
Introduction
- The Growing Importance of Ethical Issues in International Marketing and Their Practical Relevance: An Introduction
- Ethics and Transnational Corporations in Developing Countries: A Social Contract Perspective
- The Impact of International Gray Marketing on Consumers and Firms
- Ethical Decision Making in Turkish Sales Management
- Consumer Ethics in Developing Countries: An Empirical Investigation
- Index
- Reference Notes Included
Biography
Erdener Kaynak, Nedjet Delener
