1st Edition

Ethics and Business A Global Introduction

By Bart Wernaart Copyright 2021
    350 Pages 84 Color Illustrations
    by Routledge

    350 Pages 84 Color Illustrations
    by Routledge

    Ethics in business is not a new topic and has been intensely discussed since the emergence of the so-called limited companies. However, privatization, technological and digital innovation, changes in moral perception, economic and financial crises and globalization stir a more recent debate on how companies should behave in our societies.

    This book starts from the position that ethics in business should imply an open debate on norms and values, using a sound methodology to get there. Ethics should cross borders: not only the borders of a country, but also the borders of someone’s moral imagination. Ethics should not only be about harmony but also about conflict (and how to deal with that). Ethics should be realistic and well substantiated by academic research. Ethics should be used to understand the complexity of the world, and the challenges companies struggle with on various levels.

    Therefore, this book is composed of three parts in which ethics is discussed at different levels. In part one we discuss ethics at the level of the individual. In part two we discuss ethics and business. In the third part, ethics is discussed in the context of a globalized world.

    In each chapter, we discuss the ethical complications of each topic from various – and preferably opposing – perspectives. Each perspective is methodologically and academically substantiated. Each chapter ends with an extensive literature list in which the original sources are listed for further reading. Furthermore, at the end of each chapter, a summary is written in which the most important definitions and viewpoints are highlighted. The frequent use of colorful and bold examples make this an accessible read for bachelor and master students at business schools and professionals in international business.


    Part 1

    Ethics and the individual

    1 What is ethics?

    1.1 Ethical behaviour?

    1.2 Ethics as an academic discipline

    1.3 Morality

    1.4 The structural analysis

    1.5 The structural evaluation

    1.6 Ethics and related disciplines



    2 Responsibility

    2.1 The meaning of responsibility

    2.2 The ability to take responsibility

    2.3 Situational factors that influence responsibility



    3 Normative ethics

    3.1 Directions in normative ethics

    3.2 Ethics for people

    3.3 Ethics from people

    3.4 Directions in ethics applied



    4 A model for ethical


    4.1 An ethical dilemma

    4.2 Step 1: moral questions

    4.3 Step 2: moral stakeholders

    4.4 Step 3: alternatives

    4.5 Step 4: an informed choice



    Part 2

    Business and ethics

    5 A short history of ethics in business

    5.1 The industrial revolution

    5.2 Current trends in society

    5.3 The triple bottom line



    6 Social values

    6.1 The industrial revolution and social values of workers

    6.2 Rights of workers in developed countries

    6.3 Challenges in developed countries

    6.4 Challenges in developing countries

    6.5 Corruption

    6.6 Social values of consumers



    7 Ecological values

    7.1 The tragedy of the commons

    7.2 Towards a circular economy



    8 Economic values

    8.1 Economic values

    8.2 Profit



    9 Accountability

    9.1 Transparency and compliance

    9.2 The business of business is business

    9.3 Voluntary accountability

    9.4 Mandatory accountability

    9.5 Collective industry self-regulation



    Part 3

    Ethics in a globalized world

    10 Cultural diversity

    10.1 Culture

    10.2 Cultural differences on various levels

    10.3 Cultural differences and business

    10.4 Cultural differences between countries



    11 Globalization: does the system work?

    11.1 Why globalization is a good thing

    11.2 Why globalization is a bad thing




    About the author


    Bart Wernaart is Lecturer in International Business and Management at the Fontys University of Applied Sciences, Netherlands.

    This text is a distinctive contribution to fostering an ethical approach to business - quite the opposite to the sadly entrenched (largely uncritical) business approach to ethics - ie, merely appropriating but not challenging much of the foundations of business. . . in my view Wernaart's text matches a great deal of the social/public good we are striving for.
    Dr Walter P. Jarvis, EdD, Director, Master of Management, UTS Business School, Australia