1st Edition
Ethics in The Modern Business Environment
Chapter 1 Beyond Compliance: Ethics as the ‘New Currency’ of Modern Business
Adnan ul Haque, Fred A. Yamoah and Pavlos Gkasis
Case Study 1. Bias at Breakpoint: Ethical Leadership and Decision-Making in AI-MedTech
Harmandeep Kaur and Fred A. Yamoah
Chapter 2 The Ethical Compass: Core Principles and Modern Decision-Making Frameworks
Agoro Papaioannou
Case Study 2. Data, Duty, and Dilemmas: Navigating Ethical Choices at EcoGreen Renewable Solutions (ERS)
Harmandeep Kaur and Adnan ul Haque
Chapter 3 Ethics in Action: Theory, Frameworks, and Stakeholder Responsibilities
Riffat Faizan and Irfan ul Haq
Case Study 3. Ethical Challenges and Responsible Choices at ETH-Solviar Dynamics
Harmandeep Kaur and Pavlos Gkasis
Chapter 4 From Principles to Profits: The Economic Impact of Ethical Technology
Tahmina Akhter
Case Study 4. The Illusion of Decentralization: Ethical and Economic Lessons from the EcoMTec Wallet Collapse
Adnan ul Haque and Harmandeep Kaur
Chapter 5 Awake, Aware, Accountable: Consumer Sovereignty in the Digital Age
Irfan ul Haq and Riffat Faizan
Case Study 5. Dark Patterns and False Promises: BioGarments Apparel’ Ethical Misfire
Harmandeep Kaur, Adnan ul Haque and Fred A. Yamoah
Chapter 6 The Ethical Ecosystem: Internal and External Forces Shaping Business Conduct
Ali Sher, Arif Toor and Adnan ul Haque
Case Study 6. When Green Dreams Turn Gray – The Absolute Dilemma at LuMuniTHecA
Harmandeep Kaur, Fred A. Yamoah and Pavlos Gkasis
Chapter 7 Power, Money, and Morality: Navigating the Ethics of Political Business Finance
Harmandeep Kaur and Adnan ul Haque
Case Study 7. Political Finance and Public Trust – The NeoMediCore Global Dilemma
Harmandeep Kaur and Fred A. Yamoah
Chapter 8 The Tragedy of Ethics: Beyond Compliance Toward Virtue-Driven Sustainability
Muhammad Adil Rauf
Case Study 8. Cultivating Integrity from Soil to Soul: The Bio-SuperSoil Case
Harmandeep Kaur and Adnan ul Haque
Chapter 9 Conscientious Entrepreneurship: Growing with Integrity
Negar Sohaee and Radu Cureteanu
Case Study 9. The TrueBarns Scandal: Ethics in AI-Powered Urban Governance
Harmandeep Kaur and Adnan ul Haque
Chapter 10 Cross-Sector Ethics: Navigating Moral Complexity in Modern Business
Adnan ul Haque, Fred A. Yamoah, Harmandeep Kaur and Pavlos Gkasis,
Case Study 10. Ethical Crossroads: The TopXCore Dilemma
Harmandeep Kaur and Adnan ul Haque
Chapter 11 Responsibility and Ethics in Technology Entrepreneurship
Qamar Farooq, Ayoub Zouria, and Yanni Zhang
Case Study 11. BasicAxes Analytics: Navigating Ethics in High-Growth AI Ventures 170
Harmandeep Kaur, Fred A. Yamoah, Sainey Faye and Uchenna Nweke
Chapter 12 Integrity as Strategy: Rethinking Leadership, Culture, and Corporate Ethics
Oluchi Oti and Riffat Faizan
Case study 12. In Pursuit of Green… and Lost in Between: The Dyna-EcoVere Case (The Cautionary Tale)
Harmandeep Kaur, Adnan ul Haque and Pavlos Gkasis
Chapter 13 The Triple Bottom Line: Weaving Ethics into Planet, People, and Profit
Andrew Victor Kabenlah Blay Jnr
Case Study 13. The Leadership Crisis at NexBioTech
Harmandeep Kaur and Adnan ul Haque
Chapter 14 Beyond Borders: The Quest for a Global Business Ethic
Pavlos Gkasis, Adnan ul Haque and Fred A. Yamoah
Case Study 14. Globe2 Digital’s Ethical Framework in Global Operations
Harmandeep Kaur and Fred A. Yamoah
Chapter 15 The Minority Premium: Ethical Practices, Small Businesses and Marginalized Entrepreneurs
Harmandeep Kaur and Irfan ul Haq
Case Study 15. Rooted in Justice: The HomeTownHorizon Farms Story
Harmandeep Kaur and Adnan ul Haque
Chapter 16 Ethical Dilemmas Across the Health and Education sectors: Role of Ethical Leadership in building an ethical and sustainable future
Theresa Oboubisa-Darko, Millicent Wiafe-Kwagyan, and Saviour Ayertey Nubuor
Case Study 16. SuperCare Academy - The Integrity Balance
Harmandeep Kaur and Adnan ul Haque
Chapter 17 The Agile Conscience: Ethical Frameworks to Navigate Gray Zones in a Disruptive Age
Fred A. Yamoah, Harmandeep Kaur, Adnan ul Haque, Sainey Faye, and Uchenna Nweke
Case Study 17. EthicaTech Sustainable - Balancing Innovation and Integrity in AI Development
Adnan ul Haque and Harmandeep Kaur
Chapter 18 The Global Integrity Test: When Corporate Power Meets Local Reality
Arif Toor and Ali Sher
Case Study 18. The Global Quandary of Sole-E-Tech
Harmandeep Kaur and Adnan ul Haque
Chapter 19 Beyond East and West: Integrating Dharma’s Context with Kant’s Duty in Modern Business
Leonard Danglli and Mansi Handa
Case Study 19. The Compliance Trap: When Legal Isn’t Ethical at EthoTechAce Innovations
Harmandeep Kaur and Pavlos Gkasis
Chapter 20 Gender and Ethical Technology: Toward Gender-Aware Artificial Intelligence
Violet Ferreira-Sutherland
Case Study 20. AuraLogix AI: Gender Bias, Ethical Failure, and the Cost of “Neutral” Technology
Harmandeep Kaur and Adnan ul Haque
Chapter 21 Ethics Recalibrated: Building a Just and Sustainable Operating System for Modern Businesses
Adnan ul Haque, Fred A. Yamoah and Pavlos Gkasis
Biography
Adnan ul Haque is a full-time faculty and course developer at Yorkville University and serves as Director of Research at Scientific Societal & Behavioral Research Center (SSBRC), Canada.
Fred A. Yamoah is an accomplished academic at Birkbeck College, University of London.
Pavlos Gkasis is Academic Director at International Business University, Canada.
“An essential read for understanding today’s complex business ethics”
-Dr. Basharat Javed, Al Ghazali University, Pakistan
“A clear, timely guide to the real ethical challenges facing today’s businesses”
-Dr. Sebastian Kot, Czestochowa University of Technology, Poland






