1st Edition

Ethos, Technology, and AI in Contemporary Society The Character in the Machine

Edited By Aaron Hess, Jens E. Kjeldsen Copyright 2025
368 Pages 15 B/W Illustrations
by Routledge

368 Pages 15 B/W Illustrations
by Routledge

368 Pages 15 B/W Illustrations
by Routledge

Bringing together expert rhetorical theorists and technologists, this book explores our current understanding of, and attitudes toward, ethos, credibility, and trust in today’s changing technological landscape. Recent advancements in technology, including the development of digital technologies, the growth of algorithmic machine learning and artifical intelligence, and the circulation of... Read more

Tables of Contents

Preface and Acknowledgements

1. Introduction: Ethos and technology in contemporary society

Aaron Hess and Jens Kjeldsen

Section 1: Modality and Circulation

2. Ethos+trust in a digital age, a case chronology

Laura J. Gurak and Jackie M. James

3. Ethos in the machine – the rhetorical character of AI

Jens Kjeldsen

4. Dwelling in Midjourney: Ethos, Learning, and The Open Region

E. Johanna Hartelius

5. Platform-Mediated Ethos Formation: Immigrants’ Perceptions of Authorities during   the COVID-19 Pandemic

Maryam Alavi Nia

6. A Computation Method for Quantitative Analysis of Ethos

Katarzyna Budzynska, Marcin Koszowy, Ewelina Gajewska, Maciej Kulik and Maciej Uberna

Section 2: Sociotechnical Logics, Durability, and Circulation

7. The Gift of Character: Ethos in the AI Imaginary

Aaron Hess

8. Eros and Ethos in Celebrity Deepfake Pornography

Amber Davisson

9. 'We Have to Save the Children': Ethos, Digital Affordances, and the Call to Adventure in Reactionary Digital Politics

Alan Finlayson and Robert Topinka

Section 3: Automation and Modality

10. Large Language Models: Logos without Ethos

David J. Gunkel

11. Fact checkers, tech giants, and algorithmic systems: Between autonomy and automation in the relational and dispersed construction of ethos

Mette Bengtsson, Sabina Schousboe, Johan Farkas, and Anna Schjøtt Hansen

12. The ethos of automation: Strategy-as-rhetoric and the development of trustworthy clinical AI.

Prins Marcus Valiant Lantz and Sine Nørholm Just

13. Training Response-able Machines: The Cultivation of Social Ethos in Meta AI

Jamie Jelinek

Afterword

Celeste Condit

Index

Biography

Aaron Hess is Associate Professor of Rhetoric and Communication in the College of Integrative Sciences and Arts at Arizona State University, USA.

Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication in the Department of Information Science and Media Studies at the University of Bergen, Norway.