1st Edition
Ethos, Technology, and AI in Contemporary Society The Character in the Machine
Tables of Contents
Preface and Acknowledgements
1. Introduction: Ethos and technology in contemporary society
Aaron Hess and Jens Kjeldsen
Section 1: Modality and Circulation
2. Ethos+trust in a digital age, a case chronology
Laura J. Gurak and Jackie M. James
3. Ethos in the machine – the rhetorical character of AI
Jens Kjeldsen
4. Dwelling in Midjourney: Ethos, Learning, and The Open Region
E. Johanna Hartelius
5. Platform-Mediated Ethos Formation: Immigrants’ Perceptions of Authorities during the COVID-19 Pandemic
Maryam Alavi Nia
6. A Computation Method for Quantitative Analysis of Ethos
Katarzyna Budzynska, Marcin Koszowy, Ewelina Gajewska, Maciej Kulik and Maciej Uberna
Section 2: Sociotechnical Logics, Durability, and Circulation
7. The Gift of Character: Ethos in the AI Imaginary
Aaron Hess
8. Eros and Ethos in Celebrity Deepfake Pornography
Amber Davisson
9. 'We Have to Save the Children': Ethos, Digital Affordances, and the Call to Adventure in Reactionary Digital Politics
Alan Finlayson and Robert Topinka
Section 3: Automation and Modality
10. Large Language Models: Logos without Ethos
David J. Gunkel
11. Fact checkers, tech giants, and algorithmic systems: Between autonomy and automation in the relational and dispersed construction of ethos
Mette Bengtsson, Sabina Schousboe, Johan Farkas, and Anna Schjøtt Hansen
12. The ethos of automation: Strategy-as-rhetoric and the development of trustworthy clinical AI.
Prins Marcus Valiant Lantz and Sine Nørholm Just
13. Training Response-able Machines: The Cultivation of Social Ethos in Meta AI
Jamie Jelinek
Afterword
Celeste Condit
Index
Biography
Aaron Hess is Associate Professor of Rhetoric and Communication in the College of Integrative Sciences and Arts at Arizona State University, USA.
Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication in the Department of Information Science and Media Studies at the University of Bergen, Norway.






