1st Edition

European Business Environment Doing Business in Europe

By Frans Somers Copyright 2010
414 Pages
by Routledge

416 Pages
by Routledge

414 Pages
by Routledge

Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Taking a multidisciplinary approach to doing business in the EU, this... Read more

Introduction and Study Guide  Part 1: The European Integration Process  1. The Changing European Business Environment  2. The Theory of Integration  3. The Development of the European Union and its Impact on Business  4. The Organization of the European Union  Part 2: The Single Market and International Business Strategy  5. The Free Movement of Goods and International Business Strategy  6. The Free Movement of Services and International Business Strategy  7. The Free Movement of Capital and International Business Strategy  8. The Free Movement of People and International Business Strategy  9. EU Integration and Challenges for Business

Biography

Frans J. L. Somers works as an independent consultant advising universities and businesses, mainly with respect to their international marketing strategies. He is the author, co-author and editor of several textbooks.