Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union.
Taking a multidisciplinary approach to doing business in the EU, this textbook focuses on the European dimensions of economics, marketing and law. With case studies presented throughout the book, the relationship between business and the political institutions, policies and regulations of the European Union are explored.
This is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European Integration or Business and International Environment in Europe and other parts of the world.
Table of Contents
Introduction and Study Guide Part 1: The European Integration Process 1. The Changing European Business Environment 2. The Theory of Integration 3. The Development of the European Union and its Impact on Business 4. The Organization of the European Union Part 2: The Single Market and International Business Strategy 5. The Free Movement of Goods and International Business Strategy 6. The Free Movement of Services and International Business Strategy 7. The Free Movement of Capital and International Business Strategy 8. The Free Movement of People and International Business Strategy 9. EU Integration and Challenges for Business
Frans J. L. Somers works as an independent consultant advising universities and businesses, mainly with respect to their international marketing strategies. He is the author, co-author and editor of several textbooks.