Events are increasingly used instrumentally to achieve goals of society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value, value measurement, sustainability and impact assessment. It is one of the first books devoted to comprehensively dealing with the subject of event impacts, combining the ideas of an international group of academics to tackle an expanding area of research that cannot be met by the work of a single researcher. Methodological concepts such as triple impact assessment, cost–benefit analysis, travel cost method and Q-sort are combined, applied and tested in an event context, creating a unique book that broadens and deepens our knowledge about event impacts theoretically, methodologically as well as empirically. This book was originally published as a special issue of the Scandinavian Journal of Hospitality and Tourism.
Table of Contents
- Subjects and objects of event impact analysis
John Armbrecht and Tommy D. Andersson
- Economic evaluation of special events: Reconciling economic impact and cost–benefit analysis
Larry Dwyer, Leo Jago, Peter Forsyth
- Estimating and comparing demand for a music event using stated choice and actual visitor behaviour data
Tobias Heldt and Reza Mortazavi
- Can major sport events attract tourists? A study of media information and explicit memory
Arne M. Ulvnes and Harry Arne Solberg
- Triple impact assessments of the 2013 European athletics indoor championship in Gothenburg
Tommy D. Andersson, John Armbrecht and Erik Lundberg
- Bidding for Success? Impacts of the European Capital of Culture Bid
Greg Richards, Lénia Marques
- Likert scale versus Q-table measures – a comparison of host community perceptions of a film festival
- Participants’ benefits from visiting a food festival – the case of the Stavanger food festival (Gladmatfestivalen)
Ambassador Rezene Meretse, Reidar J. Mykletun and Kari Einarsen
John Armbrecht, PhD, is Head of the Centre for Tourism and researcher at the School of Business, Economics and Law, Gothenburg University, Sweden. He received his PhD in marketing and has mainly published research on experiential and non-use values within areas like cultural tourism, cultural economics and event and festival economics.
Tommy D. Andersson, PhD, is a Senior Professor in Tourism and Hospitality Management at Gothenburg University, Sweden, and Professor II at Molde University College, Norway. He received his PhD in managerial economics and has been interested in economic impact analysis, event management and cost–benefit analysis. Most of his publications are in the area of event research and food tourism research.