2nd Edition
Event Management for the Tourism and Hospitality Industries
By Bonita M. Kolb
Copyright 2026
180 Pages
by
Routledge
180 Pages
by
Routledge
180 Pages
by
Routledge
Also available as eBook on:
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing, and evaluating all types of events in an accessible and succinct way. Each chapter is one step in the event management process, from defining the event goals to final assessment. Other essential topics such as... Read more
1. Meeting changing event visitor expectations 2. Assessing the community for event potential 3. Determining event goals and objectives 4. Targeting the event visitor segment 5. Researching potential visitors 6. Developing the budget and setting the price 7. Creating the event experience 8. Choosing the venue 9. Managing the event 10. Branding and event promotion 11. Promoting with traditional media 12. Connecting with social media 13. Assessing event success Appendix: Event plan outline
Biography
Bonita M. Kolb, PhD, is Professor Emeritus at Lycoming College, USA. She currently resides in St. Augustine, Florida, where she is actively working in the hospitality industry.
