5th Edition
Event Studies Theory and Management for Planned Events
Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience, and meanings associated with them.
International in scope and embellished with useful figures and tables throughout, the authors carefully examine current forces, trends, and issues, including impacts of the pandemic. All the major types of planned events are profiled, with emphasis on their forms, functions, experiential dimensions, meanings, and values. This book’s framework encompasses antecedents, planning and design, outcomes and impacts, and the various patterns and processes that influence the events sector, including policy.
New and expanded topics in the fifth edition include:
• Content has been substantially reorganised to give much more attention to establishing theoretical foundations and advocating principles for the core management functions.
• New content on gender studies, human rights, crisis management and resilience, sustainability, and events as agents of change.
• Expert opinion boxes cover major issues: educational philosophy; technology and its impacts; human rights and mega-events; virtual events and agile management; trends in corporate events; happiness and well-being; event portfolios management; civic dramaturgy; event design; trends in communications, including new media; dynamic crowd management; overtourism; and event-sector recovery.
• Additional chapters on design, policy, management fundamentals, planning and operations, event tourism, and the inter-related management challenges of risk, security, health and safety, and environment.
This insightful volume will be an invaluable resource for all undergraduate students of events studies throughout their degree programmes.
1. Introduction, and Overview of Event Studies
Global Issues for 2023 and Beyond
The Nature and Scope of Event Studies
A Framework for Understanding and Creating Knowledge about Planned Events
Expert Opinion: By Professor Joe Jeff Goldblatt: Embracing The Ubunto Philosophy for a New Age Of Dignity, Respect, and Welfare for More Sustainable Event Education
Profile: TransRockies Inc. and Gravel Royale
2. Forces, Trends, and Issues Affecting Events
Propelling and Constraining Forces
Expert Opinion: By Dr. Matt Frew: Future Events: Darq Dreamscapes and the Synthetic Self
Growth-Related Issues Facing the Events Sector
3. The Nature and Classification of Planned Events
Definitions of Event and Planned Events
Time Is of the Essence
Typologies of Events by Form And Function
Expert Opinion: By Dr. Adam Talbot: Human Rights and Sport Mega-Events
Scale, Frequency, Duration, and Periodicity
The Specialness of Events
4. Event Experiences and Meanings
How People Describe Their Experiences
Theoretical Dimensions of Human Experiences
Models of the Event Experience
Virtual Event Experiences
Expert Opinion: By Valentina Gorchakova and Ekaterina Berdysheva: Agility of Business Events: Case Study of SHIFT Business Festival
Meanings Attached to Events and Event Experiences
5. Celebration Events and Experiences
Festivals
Profile: Illuminate Adelaide, by Steve Brown
Carnivals and Mardi Gras
Heritage Commemorations
Parades and Processions
Religious Events and Pilgrimage
Arts and Entertainment
6. Business, Sport, and Other Event Experiences
Business and Trade Events (MICE)
Expert Opinion: By Professor Dr. Ulrich Wünsch: Corporate Events
Educational and Scientific Events
Political and State Events
Sport and Recreational Events
Events at the Margin
Experiences of Different Stakeholders
VIPs
7. Public Policy and Events
The Evolution of Policy Analysis for Events
Policy Considerations Specific to Events
Justifying Public Sector Involvement
Profile: Scotland and Edinburgh
Major Policy Domains and Event-Related Goals
8. Event Management Fundamentals
Defining Management and Management Theory
Unique Aspects of Event Management
Organising and Coordination
Inter-Organisation and Stakeholder Relations
Profile: Lusofonia Festival – Macao, SAR, China, By Ubaldino Sequeira Couto
Organisational Ecology and Event Populations
Profile: Research on Values and Events Policy in the Sunshine Coast, Australia
The Learning Organisation and Knowledge Management
Evaluating the Event Organisation
9. Directing, Leadership, and Human Resources for Events
Leadership
Decision-Making and Accountability
Human Resource Management
Expert Opinion: By Tommy Andersson: Happiness Research and Event Tourism
Professionalisation, Professionalism, Education, and Careers
10. Event Planning and Operations
Planning Theory
Planning for and Within Events
Expert Opinion: By Vassilios Ziakas: Event Portfolio Management in Focus
Project Planning and Management
Logic and Theory-of-Change Models
Strategic and Business Planning
Site Planning, Operations, and Logistics
Why Events Succeed or Fail
11. Event Design: Theory and Principles
What Is Design?
Expert Opinion: By Steve Brown: Event Design
Sensory Stimulation and Mapping
Dramaturgy and Design
Expert Opinion: By Vassilios Ziakas: Events Civic Dramaturgy
Designing Event Settings
Theming and Programming
Service Design and Quality
12. Antecedents, Event Marketing, and Communications
Antecedents
Motivation and Motives for Attending Different Types of Events
Barriers and Constraints
Consumer Decision-Making
Sample Research Papers on Event Quality Evaluation
Marketing Fundamentals
Communications Fundamentals
Expert Opinion: By Professor Barbara Mazza: Trends in Event Communications
13. Risk, Health, and Environmental Management for Events
Terminology
Threats and Risks Facing Events
Risk Management Process
Risk Management Strategies
Health and Safety Management
Security
Crowd Management and Control
Expert Opinion: By William O'Toole: The Australian Safe and The Healthy Crowded Places Handbook
Crisis Management and Resilience
Profile: The October 2022 Halloween Disaster in Seoul, Korea
Environmental Management and Sustainability
14. Event Outcome Evaluation and Impact Assessment
Terminology
Theory for Evaluation and Impact Assessment
Professional Practice
A Complete Evaluation and IA System
The Subjects and Objects of Evaluation and IA
Impact Assessment Theory and Process
The Forces-Pressure-State-Impact-Response Model
Social Outcomes and IA
Cultural Outcomes and IA
Built Environment Outcomes and IA
Ecological Impact Assessment
Economic Impact Assessment
Comprehensive Benefit and Cost Evaluation
15. Event Tourism
Destination Management and Event Tourism
Potential Roles of Events in Tourism Development and Marketing
Events as Attractions; Attractiveness
Development of Event Tourism
Expert Opinion: By Michael Duignan: A Short Essay on Overtourism and Japan's Mega Event
Involvement and the Event Travel Career Trajectory (ETCT)
Economic Impact Assessment for Event Tourism
Education and Careers in Event Tourism
16. Foundation Disciplines and Closely-Related Fields for Event Studies
Cultural Anthropology
Sociology
Philosophy
Religious Studies
Psychology
Social Psychology
Economics
Political Science
Law
History
Human Geography
Future Studies
Leisure Studies
Sport Studies and Sport Management
Visitor Studies
Hospitality Studies
Gender Studies
Health Studies
17. Research and Knowledge Creation for Event Studies
Sources of Knowledge
Philosophy and Knowledge
Review of the Review Articles
Expert Opinion: By Dr. Sandra Goh: Event Sector Recovery in New Zealand
Research Agenda and Major Challenges
Future Perspectives
Biography
Donald Getz is a Professor Emeritus at the University of Calgary, Canada. He works as a management consultant and also holds guest positions at several universities. In addition to event studies, his areas of expertise include wine and food tourism, evaluation and impact assessment, consumer research, and special interest travel. Professor Getz co-founded and was Editor-in-Chief of Event Management: An International Journal. He edits a book series on event management.
Stephen J. Page is Professor of Business and Management, and formerly Associate Dean (Research) at Hertfordshire Business School, University of Hertfordshire, UK. He holds an Honorary Doctorate from the University of West London. He has worked as a tourism consultant with different organisations, including the United Nations World Tourism Organization, OECD, VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise, Harrah’s Casinos, and Sky Tower, Auckland, New Zealand, among many other clients. He is the author and editor of 54 books on tourism, leisure, and events and is the Editor of the journal, Tourism Management and a member of the Chartered Association of Business Schools Academic Journal Guide.
