Event Studies Theory and Management for Planned Events

1. Introduction, and Overview of Event Studies

Global Issues for 2023 and Beyond

The Nature and Scope of Event Studies

A Framework for Understanding and Creating Knowledge about Planned Events

Expert Opinion: By Professor Joe Jeff Goldblatt: Embracing The Ubunto Philosophy for a New Age Of Dignity, Respect, and Welfare for More Sustainable Event Education

Profile: TransRockies Inc. and Gravel Royale

2. Forces, Trends, and Issues Affecting Events

Propelling and Constraining Forces

Expert Opinion: By Dr. Matt Frew: Future Events: Darq Dreamscapes and the Synthetic Self

Growth-Related Issues Facing the Events Sector

3. The Nature and Classification of Planned Events

Definitions of Event and Planned Events

Time Is of the Essence

Typologies of Events by Form And Function

Expert Opinion: By Dr. Adam Talbot: Human Rights and Sport Mega-Events

Scale, Frequency, Duration, and Periodicity

The Specialness of Events

4. Event Experiences and Meanings

How People Describe Their Experiences

Theoretical Dimensions of Human Experiences

Models of the Event Experience

Virtual Event Experiences

Expert Opinion: By Valentina Gorchakova and Ekaterina Berdysheva: Agility of Business Events: Case Study of SHIFT Business Festival

Meanings Attached to Events and Event Experiences

5. Celebration Events and Experiences 

Festivals

Profile: Illuminate Adelaide, by Steve Brown

Carnivals and Mardi Gras

Heritage Commemorations

Parades and Processions

Religious Events and Pilgrimage

Arts and Entertainment

6. Business, Sport, and Other Event Experiences

Business and Trade Events (MICE)

Expert Opinion: By Professor Dr. Ulrich Wünsch: Corporate Events

Educational and Scientific Events

Political and State Events

Sport and Recreational Events

Events at the Margin

Experiences of Different Stakeholders

VIPs

7. Public Policy and Events

The Evolution of Policy Analysis for Events

Policy Considerations Specific to Events

Justifying Public Sector Involvement

Profile: Scotland and Edinburgh

Major Policy Domains and Event-Related Goals

8. Event Management Fundamentals

Defining Management and Management Theory

Unique Aspects of Event Management

Organising and Coordination

Inter-Organisation and Stakeholder Relations

Profile: Lusofonia Festival – Macao, SAR, China, By Ubaldino Sequeira Couto

Organisational Ecology and Event Populations

Profile: Research on Values and Events Policy in the Sunshine Coast, Australia

The Learning Organisation and Knowledge Management

Evaluating the Event Organisation

9. Directing, Leadership, and Human Resources for Events

Leadership

Decision-Making and Accountability

Human Resource Management

Expert Opinion: By Tommy Andersson: Happiness Research and Event Tourism

Professionalisation, Professionalism, Education, and Careers

10. Event Planning and Operations

Planning Theory

Planning for and Within Events

Expert Opinion: By Vassilios Ziakas: Event Portfolio Management in Focus

Project Planning and Management

Logic and Theory-of-Change Models

Strategic and Business Planning

Site Planning, Operations, and Logistics

Why Events Succeed or Fail

11. Event Design: Theory and Principles

What Is Design?

Expert Opinion: By Steve Brown: Event Design

Sensory Stimulation and Mapping

Dramaturgy and Design

Expert Opinion: By Vassilios Ziakas: Events Civic Dramaturgy

Designing Event Settings

Theming and Programming

Service Design and Quality

12. Antecedents, Event Marketing, and Communications

Antecedents

Motivation and Motives for Attending Different Types of Events

Barriers and Constraints

Consumer Decision-Making

Sample Research Papers on Event Quality Evaluation

Marketing Fundamentals

Communications Fundamentals

Expert Opinion: By Professor Barbara Mazza: Trends in Event Communications

13. Risk, Health, and Environmental Management for Events

Terminology

Threats and Risks Facing Events

Risk Management Process

Risk Management Strategies

Health and Safety Management

Security

Crowd Management and Control

Expert Opinion: By William O'Toole: The Australian Safe and The Healthy Crowded Places Handbook

Crisis Management and Resilience

Profile: The October 2022 Halloween Disaster in Seoul, Korea

Environmental Management and Sustainability

14. Event Outcome Evaluation and Impact Assessment

Terminology

Theory for Evaluation and Impact Assessment

Professional Practice

A Complete Evaluation and IA System

The Subjects and Objects of Evaluation and IA

Impact Assessment Theory and Process

The Forces-Pressure-State-Impact-Response Model

Social Outcomes and IA

Cultural Outcomes and IA

Built Environment Outcomes and IA

Ecological Impact Assessment

Economic Impact Assessment

Comprehensive Benefit and Cost Evaluation

15. Event Tourism

Destination Management and Event Tourism

Potential Roles of Events in Tourism Development and Marketing

Events as Attractions; Attractiveness

Development of Event Tourism

Expert Opinion: By Michael Duignan: A Short Essay on Overtourism and Japan's Mega Event

Involvement and the Event Travel Career Trajectory (ETCT)

Economic Impact Assessment for Event Tourism

Education and Careers in Event Tourism

16. Foundation Disciplines and Closely-Related Fields for Event Studies

Cultural Anthropology

Sociology

Philosophy

Religious Studies

Psychology

Social Psychology

Economics

Political Science

Law

History

Human Geography

Future Studies

Leisure Studies

Sport Studies and Sport Management

Visitor Studies

Hospitality Studies

Gender Studies

Health Studies

17. Research and Knowledge Creation for Event Studies

Sources of Knowledge

Philosophy and Knowledge

Review of the Review Articles

Expert Opinion: By Dr. Sandra Goh: Event Sector Recovery in New Zealand

Research Agenda and Major Challenges

Future Perspectives

Biography

Donald Getz is a Professor Emeritus at the University of Calgary, Canada. He works as a management consultant and also holds guest positions at several universities. In addition to event studies, his areas of expertise include wine and food tourism, evaluation and impact assessment, consumer research, and special interest travel. Professor Getz co-founded and was Editor-in-Chief of Event Management: An International Journal. He edits a book series on event management.

Stephen J. Page is Professor of Business and Management, and formerly Associate Dean (Research) at Hertfordshire Business School, University of Hertfordshire, UK. He holds an Honorary Doctorate from the University of West London. He has worked as a tourism consultant with different organisations, including the United Nations World Tourism Organization, OECD, VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise, Harrah’s Casinos, and Sky Tower, Auckland, New Zealand, among many other clients. He is the author and editor of 54 books on tourism, leisure, and events and is the Editor of the journal, Tourism Management and a member of the Chartered Association of Business Schools Academic Journal Guide.