Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events.
The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events.
The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally.
This book is a special double issue of the Journal of Hospitality Marketing and Management.
Table of Contents
1. Event Tourism and Cultural Tourism: Issues & Debates: An Introduction 2. Building a Preliminary Model of Event Management for Rural Communities 3. When Fit Matters: Leveraging Destination and Event Image Congruence 4. Innovation and Creativity in Festival Organizations 5. Multiple Stakeholder Perspectives on Cultural Events: Auckland’s Pasifika Festival 6. Special Events: A Framework for Efficient Management 7. Utilizing the VICE Model for the Sustainable Development of the Innibos Arts Festival 8. Destination Image and Events: A Structural Model for the Algarve Case 9. Cultural Event as a Territorial Marketing Tool: The Case of the Ravello Festival on the Italian Amalfi Coast 10. “Touristic Fun”: Motivational Factors for Visiting Legoland Windsor Theme Park 11. Turkey as a Heritage Tourism Destination: The Role of Knowledge 12. Balancing Tourism and Religious Experience: Understanding Devotees’ Perspectives on Thaipusam in Batu Caves, Selangor, Malaysia 13. The Potential for Northern Ireland to Promote Politico-Religious Tourism: An Industry Perspective 14. The Potential of Small Tourism Operators in the Promotion of Pro-Poor Tourism
Larry Dwyer, PhD, is in the School of Marketing, University of New South Wales, Australia. He is President of the International Academy for the Study and Tourism, and President of the International Association for Tourism Economics.
Eugenia Wickens, PhD, is a Reader in Tourism, Faculty of Design, Media & Management, Bucks New University, England, UK.