1st Edition
Event Tourism in Asian Countries Challenges and Prospects
Events, including repeat annual events, have the unique ability to drive sustainable tourism to certain areas and regions and to generate economic benefits for local communities. The events industry has grown dramatically over the last several decades, and there has been increased participation from governments, local communities, and the private sector. This new volume offers a wide variety of research, experience, and examples of events in Asia, including business meetings and conferences, destination weddings, carnivals, food and art festivals, music festivals and concerts, cultural and traditional events, religious and spiritual gatherings, sports events, and others.
The authors, from various parts of Asia, give illustrative examples of events tourism from their home countries, including India, Sri Lanka, Turkey, Malaysia, Uzbekistan, and Kyrgyzstan. The diverse perspectives are from stakeholders, travelers, researchers, academicians, professionals in the event and tourism industry, and the community. The chapters in the volume cover the changing trends in the event tourism industry, the influence and role of social media and other technology, the contribution of women in events and festivals, and the impact of event tourism in economic development on local communities.
Addressing the issues, challenges, and future of event tourism and management, this new volume will be a valuable addition to the library of event professionals, hospitality and tourism researchers, community development managers, and others in Asia and elsewhere.
1. Event Tourism: Prospects and Trends
Anukrati Sharma and Shruti Arora
2. Main Tendencies of Historical and Cultural Tourism Development in Uzbekistan
Amonboev Mukhammadsiddik, Tursunov Bobir, and Ruziev Shohruzbek
3. Event Tourism in Turkey
Serap Akdu and Uğur Akdu
4. Tribal Fair and Festival: Context, Examples, and the Interpretation of Technology
Azizul Hassan and Anukrati Sharma
5. The Impact of Modernization on Malay Weddings
Ahmad AlBattat, Trisha Anne Joseph, and Abdul Azim Mazlan
6. Events Tourism in the Eye of the COVID-19 Storm: Impacts and Implications
Priyakrushna Mohanty, Himanshi, and Rashmiranjan Choudhury
7. Business Tourism and Economic Impacts: Evidence from the Malaysian Business Events Industry
Jeetesh Kumar and Kashif Hussain
8. The Effect of Traditional and Modern Events on Students’ Psychology and Well-Being: A Case Study on ALLEN
Krishana Kumar Nimbark
9. Travel and Tourism Competitiveness and Cultural Tourism Events in Sri Lanka
D.A.C. Suranga Silva, Kalpani V. Gamage, Manori L. Guruge, and Dulaja N. Silva
10. Future of Food Tourism in India: A Psychographic Overview
Khushboo Gupta and Sarika Mohta
11. Social Media Transforming Tourist Behavior
Ashmi Chhabra
12. Mega-Events Tourism and Sustainability: A Critique
Priyakrushna Mohanty, Oshi Singhania, and Uswathul Hasana
13. Local Economic Incentives of Art Events: A Case Study of Kochi–Muziris Biennale
Biju Thomas and A. Vinodan
14. Role of Event Tourism in Economic Development
Melike Sak, Aslı Sultan Eren, and Gül Erkol Bayram
15. Role of Host Communities in Indigenous Cultural Events and Tourism Interactions: Challenges Toward Imaging the Event Located at Little-Known Destinations
Samik Ray
16. World Nomad Games as an Emerging Large-Scale Event and Its Role for Tourism Development in Kyrgyzstan
Azamat Maksüdünov and Kyialbek Dyikanov
17. Participation and Role of Women in Events and Festivals: A Study on the Contributions of Women in Revitalizing and Sustaining the Folk Potential of Fairs and Festivals in India
Anila Thomas
18. Prospects and Challenges of Event Tourism in Bangladesh—Post-COVID-19
Md. Wasiul Islam and Dababrata Chowdhury
19. Challenges for Community Engagement in Event Tourism: A Case Study of Bundi Utsav of Rajasthan, India
Anurodh Godha
20. Digital Platforms and Future Challenges of Tourism in Asian Countries
Jyoti Chaudhery and Jatin Maniktala
21. The Future of Event Tourism: Path for Sustainable Growth Toward 2030
Shruti Arora and Anukrati Sharma
Biography
Shruti Arora, PhD, is currently working as a guest faculty in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. She has over 10 years of experience in education. Her core subjects are marketing, general management, international business management, and customer relationship management. She has published several research papers in international refereed journals and one chapter in edited book in the Routledge Advances in Event Research Series in 2018. She has also authored the book Event Management and Marketing: Theory, Practical Approaches and Planning.
Anukrati Sharma, PhD, is currently working as an Associate Professor in the Faculty of Commerce and Management, University of Kota, Kota, Rajasthan, India. Dr. Sharma has worked as an internal trainer and teacher in the management arena. In 2015, she received a Research Award from the University Grants Commission (UGC), New Delhi, India, for her project, Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects, and she completed her dissertation research on Tourism in Rajasthan‚ Progress & Prospects. She has two postgraduate degree specialties‚ one in International Business (Master of International Business) and the other in Business Administration (Master of Commerce). Her special interest areas are tourism, tourism marketing, strategic management, general management, and international business management. She has edited several books, including Tourism: Opportunities and Ventures; Maximizing Business Performance and Efficiency through Intelligent Systems (IGI Global); Sustainable Tourism Development: Futuristic Approaches (Apple Academic Press/CRC Press); Tourism Events in Asia Marketing and Development (Routledge); and Sustainable Destination Branding and Marketing: Strategies for Tourism Development (CABI, UK). She has authored the book Event Management and Marketing Theory, Practical Approaches and Planning and the book International Best Practice in Event Management (United Kingdom Event Industry Academy Ltd. and Prasetiya Mulya Publishing, Indonesia). She has also edited The Emerald Handbook of ICT in Tourism and Hospitality (Emerald Publishing UK), which is in press now. Dr. Sharma is a member of several professional organizations, and she has attended a number of national and international conferences and presented 45 papers. She has been invited as a keynote speaker for talks, lectures, and panel discussions by several countries, including Sri Lanka, Nepal, Uzbekistan, and Turkey.
