Event Tourism in Asian Countries Challenges and Prospects

1. Event Tourism: Prospects and Trends

Anukrati Sharma and Shruti Arora

2. Main Tendencies of Historical and Cultural Tourism Development in Uzbekistan

Amonboev Mukhammadsiddik, Tursunov Bobir, and Ruziev Shohruzbek

3. Event Tourism in Turkey

Serap Akdu and Uğur Akdu

4. Tribal Fair and Festival: Context, Examples, and the Interpretation of Technology

Azizul Hassan and Anukrati Sharma

5. The Impact of Modernization on Malay Weddings

Ahmad AlBattat, Trisha Anne Joseph, and Abdul Azim Mazlan

6. Events Tourism in the Eye of the COVID-19 Storm: Impacts and Implications

Priyakrushna Mohanty, Himanshi, and Rashmiranjan Choudhury

7. Business Tourism and Economic Impacts: Evidence from the Malaysian Business Events Industry

Jeetesh Kumar and Kashif Hussain

8. The Effect of Traditional and Modern Events on Students’ Psychology and Well-Being: A Case Study on ALLEN

Krishana Kumar Nimbark

9. Travel and Tourism Competitiveness and Cultural Tourism Events in Sri Lanka

D.A.C. Suranga Silva, Kalpani V. Gamage, Manori L. Guruge, and Dulaja N. Silva

10. Future of Food Tourism in India: A Psychographic Overview

Khushboo Gupta and Sarika Mohta

11. Social Media Transforming Tourist Behavior

Ashmi Chhabra

12. Mega-Events Tourism and Sustainability: A Critique

Priyakrushna Mohanty, Oshi Singhania, and Uswathul Hasana

13. Local Economic Incentives of Art Events: A Case Study of Kochi–Muziris Biennale

Biju Thomas and A. Vinodan

14. Role of Event Tourism in Economic Development

Melike Sak, Aslı Sultan Eren, and Gül Erkol Bayram

15. Role of Host Communities in Indigenous Cultural Events and Tourism Interactions: Challenges Toward Imaging the Event Located at Little-Known Destinations

Samik Ray

16. World Nomad Games as an Emerging Large-Scale Event and Its Role for Tourism Development in Kyrgyzstan

Azamat Maksüdünov and Kyialbek Dyikanov

17. Participation and Role of Women in Events and Festivals: A Study on the Contributions of Women in Revitalizing and Sustaining the Folk Potential of Fairs and Festivals in India

Anila Thomas

18. Prospects and Challenges of Event Tourism in Bangladesh—Post-COVID-19

Md. Wasiul Islam and Dababrata Chowdhury

19. Challenges for Community Engagement in Event Tourism: A Case Study of Bundi Utsav of Rajasthan, India

Anurodh Godha

20. Digital Platforms and Future Challenges of Tourism in Asian Countries

Jyoti Chaudhery and Jatin Maniktala

21. The Future of Event Tourism: Path for Sustainable Growth Toward 2030

Shruti Arora and Anukrati Sharma

Biography

Shruti Arora, PhD, is currently working as a guest faculty in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. She has over 10 years of experience in education. Her core subjects are marketing, general management, international business management, and customer relationship management. She has published several research papers in international refereed journals and one chapter in edited book in the Routledge Advances in Event Research Series in 2018. She has also authored the book Event Management and Marketing: Theory, Practical Approaches and Planning.

Anukrati Sharma, PhD, is currently working as an Associate Professor in the Faculty of Commerce and Management, University of Kota, Kota, Rajasthan, India. Dr. Sharma has worked as an internal trainer and teacher in the management arena. In 2015, she received a Research Award from the University Grants Commission (UGC), New Delhi, India, for her project, Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects, and she completed her dissertation research on Tourism in Rajasthan‚ Progress & Prospects. She has two postgraduate degree specialties‚ one in International Business (Master of International Business) and the other in Business Administration (Master of Commerce). Her special interest areas are tourism, tourism marketing, strategic management, general management, and international business management. She has edited several books, including Tourism: Opportunities and Ventures; Maximizing Business Performance and Efficiency through Intelligent Systems (IGI Global); Sustainable Tourism Development: Futuristic Approaches (Apple Academic Press/CRC Press); Tourism Events in Asia Marketing and Development (Routledge); and Sustainable Destination Branding and Marketing: Strategies for Tourism Development (CABI, UK). She has authored the book Event Management and Marketing Theory, Practical Approaches and Planning and the book International Best Practice in Event Management (United Kingdom Event Industry Academy Ltd. and Prasetiya Mulya Publishing, Indonesia). She has also edited The Emerald Handbook of ICT in Tourism and Hospitality (Emerald Publishing UK), which is in press now. Dr. Sharma is a member of several professional organizations, and she has attended a number of national and international conferences and presented 45 papers. She has been invited as a keynote speaker for talks, lectures, and panel discussions by several countries, including Sri Lanka, Nepal, Uzbekistan, and Turkey.