Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume:
- analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context
- provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where ‘eventfulness’ has been an important element of development strategy
- examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful.
Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.
Table of Contents
1. Why Cities Need to be Eventful 2. Creating Events: From Concept into Practice 3. Event Vision and Programming 4. Leadership, Governance and Stakeholders 5. Managing and Organizing the Eventful City 6. Finance and Funding for Event Programmes 7. Marketing, Communications and the Role of the Media 8. Audiences and Publics of the Eventful City 9. Event Programme Outcomes and Impacts 10. Event Programme Sustainability 11. Critical Reflections: Keys to Success 12. The Future of the Eventful City: Global Trends and New Models of Eventfulness
Greg Richards, Robert Palmer
'All topics are analyzed using a number of examples, both from European cities and from other parts of the world. This volume intends to provide guidance for those involved in designing, running, funding, evaluating and studying cities and their events, for those who are interested in the board process both of cultural management and urban revitalisation, as these relate to events in cities.' – Culturelink Network
'Overall, this is an easy-to-read book that provides a rich set of both theoretical background and industry evidence of the ways to design, run, fund, evaluate and study cities and their events. The book nicely integrates theoretical concepts with practical evidence gathered through a wide spectrum of international cities of different sizes and geographical locations. The book constitutes a useful reading for researchers-academics, undergraduate or graduate students and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.' – Marianna Sigala, Tourismos Journal