3rd Edition

Events Management An Introduction

490 Pages 88 Color Illustrations
by Routledge

490 Pages 88 Color Illustrations
by Routledge

490 Pages 88 Color Illustrations
by Routledge

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project... Read more

1. Introduction to Events Management

2. Event Project Management: Feasibility, Planning, Delivery and Evaluation

3. Event Design and Production

4. Event Operations

5. Event Human Resource Management

6. Event Finance

7. Event Marketing

8. Event Law, Health, Safety and Risk Management

9. Sporting Events

10. Mega-Events

11. Events in the Public and Third Sectors

12. Business Events

13. Cultural Events and Festivals

14. Event Impacts and Sustainability

15. Events and the Media

Biography

Charles Bladen is an international academic, researcher and business consultant specialising in customer experience design.

James Kennell is Reader in Events and Hospitality at the University of Surrey, UK.

Emma Abson is Senior Lecturer on the Events Management courses at Sheffield Hallam University, UK.

Nick Wilde is Dean of Sports Business Management at the Global Institute of Sport in London, and a Visiting Professor at the Real Madrid Business School.